Yahoo and Microsoft go mobile
Yahoo has introduced a graphical advertising program on its mobile sites in 19 countries in America, Europe and Asia (including the United States, United Kingdom, France, Brazil, Mexico, Canada, India, Thailand and Australia). Yahoo followed this step after a one-year expansion into the mobile device market, which was accompanied by the conclusion of partnership agreements with mobile operators. However, from a formal point of view, right now, Yahoo has made a strong bid for the mobile market.
In addition, Yahoo has released a new version ("Gamma") of the Yahoo! Go 2.0. Its new version allows you to search directly from geographic maps, and also shares oneSearch search results and news articles directly with its partners. According to the developers, a new advertising platform can dynamically change the size of graphic banners, depending on the size of the screen on the device on which the user is viewing the web page. Some banners support click-to-call technology.
Eight advertisers have signed agreements with Yahoo for the supply of mobile advertising on a global, global scale, including Infiniti, Intel, Nissan, Procter & Gamble.
Under the data of the analytical company Telephia , which specializes in measuring the mobile market, Yahoo has access in the US to a mobile audience of 14.5 million users, ahead of Google, MSN and AOL's closest pursuers. In the "mobile race" Yahoo is slightly ahead of Google. The beta testing of Yahoo’s mobile advertising began in October, a month after Google did in the US and Europe. Yahoo! Client Go Mobile appeared in January 2006.
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Microsoft has launched a Live Search search site for mobile phones , coinciding with the announcement of the 3GSM World Congress in Barcelona. Released the first version of this program for the mobile platform Windows Mobile. Compared to the beta version, which was released in November 2006, several new features have been added. Among the available opportunities are local search by object categories (restaurants, bars, cinemas), geographical maps, road congestion. Added contact list integration and SMS sending function.
This is not the only “mobile news” from the 3GSM conference. In addition, InfoSpace has announced a partnership with the search engine FAST , which, moreover, is the developer of the original advertising platform . Another "advertising alliance" was formed thanks to the cooperation of AdStar and Nokia.
In addition, Yahoo has released a new version ("Gamma") of the Yahoo! Go 2.0. Its new version allows you to search directly from geographic maps, and also shares oneSearch search results and news articles directly with its partners. According to the developers, a new advertising platform can dynamically change the size of graphic banners, depending on the size of the screen on the device on which the user is viewing the web page. Some banners support click-to-call technology.
Eight advertisers have signed agreements with Yahoo for the supply of mobile advertising on a global, global scale, including Infiniti, Intel, Nissan, Procter & Gamble.
Under the data of the analytical company Telephia , which specializes in measuring the mobile market, Yahoo has access in the US to a mobile audience of 14.5 million users, ahead of Google, MSN and AOL's closest pursuers. In the "mobile race" Yahoo is slightly ahead of Google. The beta testing of Yahoo’s mobile advertising began in October, a month after Google did in the US and Europe. Yahoo! Client Go Mobile appeared in January 2006.
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Microsoft has launched a Live Search search site for mobile phones , coinciding with the announcement of the 3GSM World Congress in Barcelona. Released the first version of this program for the mobile platform Windows Mobile. Compared to the beta version, which was released in November 2006, several new features have been added. Among the available opportunities are local search by object categories (restaurants, bars, cinemas), geographical maps, road congestion. Added contact list integration and SMS sending function.
This is not the only “mobile news” from the 3GSM conference. In addition, InfoSpace has announced a partnership with the search engine FAST , which, moreover, is the developer of the original advertising platform . Another "advertising alliance" was formed thanks to the cooperation of AdStar and Nokia.
Source: https://habr.com/ru/post/5050/
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