Manifest "This is not a user error"

Jono Di-Carlo, co-founder of Humanized , formulated his designer experience in a thought-provoking, and even provocative, manifesto ( which he called “What I Believe”. These things I believe , - approx. Lane ).

In a very succinct form, this manifesto looks like this:

1. Who do we write the code for? For people, not for cars.
2. What do most people want? Not a computer.
3. Why do development fail? Their social effect is not at all what people want.
4. Why Linux, being free, does not conquer desktops? "Linux is free only if the value of my time is zero."
   (Here the translation of the word “free” as “free” is more appropriate than “free”, - lane comment.)
5. Are users stupid? Never. Good interface is simple.
6. Is user interface design a marketing? Not.
7. What is the main task of the user interface designer? Make the interface disappear.
8. Where is the place of science in user interface design? Inapplicable and unknown. And she does not belong here.
9. Changes - good or evil? They have their value.
10. What is the harm of bad interfaces? A waste of user time, a violation of user habits, a decrease in the efficiency of his work.

I agree with all of the above, except that user interface design is still marketing. Great interface design can be the basis of marketing. The iPhone brochures, which are actually a guide to using the device, are a good example. Great interface generates great marketing. And this is not a two-way road. Great marketing can produce very poor interfaces. As Jono rightly noted in his manifesto, the untouchable interfaces of the microwaves are a great example.

The manifesto contains much more than the excerpts I have made. Something from there will even make you angry. And something - laugh. But everything said there will surely make you think. So read it ( I do not plan the translation of the full “manifesto” I am talking about - note of the translation ).