Funny Turbopatki
People sometimes ask me: “What are you working for and what are you doing?” . I am always very happy about this issue and begin to talk about the visual design of interfaces, about icons, usability and user experience. In most cases, my interlocutor very quickly begins to yawn and he is not glad that he asked. Therefore, when it came to inventing the name of the company that deals with interface design, it was decided to invent some kind of Legend, so that it would be more fun and more interesting. Many companies have a mission, and we will have a legend.
Since then, we began to live under the slogan "UI design with a human face." This approach has given us many advantages: we stand out against the general background, we are easy to remember, we can come up with many funny metaphors. But there is also a minus: it is not immediately clear what exactly we are doing. But the path is chosen.
Why such a long introduction? To the fact that when it came to the visualization of our business processes and we got this:
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Illustrations painted by jodybastet
It seems to me that we have already gone too far with such branding. But it is already impossible to stop. Where do you think this approach will take us?
Since then, we began to live under the slogan "UI design with a human face." This approach has given us many advantages: we stand out against the general background, we are easy to remember, we can come up with many funny metaphors. But there is also a minus: it is not immediately clear what exactly we are doing. But the path is chosen.
Why such a long introduction? To the fact that when it came to the visualization of our business processes and we got this:
')
Illustrations painted by jodybastet
It seems to me that we have already gone too far with such branding. But it is already impossible to stop. Where do you think this approach will take us?
Source: https://habr.com/ru/post/50455/
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