Last November, the independent film association
Sundance Film Institute agreed with the mobile industry (GSM Association) on a
joint project : shooting several short films specifically designed for mobile phones, that is, for the smallest screens. Each “mini-masterpiece” has a duration of from three to five minutes.
Films created specifically for mobile phones, should be different from widescreen and television films, reformatted for a small screen format. Firstly, they do not require expensive equipment for their production, but practically any video camera is enough. Secondly, in the process of shooting you do not need to pay special attention to small details, because they will not be visible on the screen anyway. Theoretically, such films should be much cheaper to produce. Each independent director sponsors (Roamware and NXP Semiconductors) allocated a budget of $ 20,000.
A total of
five short films were shot.
1.
A Slip In TimeThe experiment is an imitation of the rough comedies of the time of silent films.
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2.
Learning to SkateboardOffice worker took sick leave. To get rid of the daily routine and gain freedom, he decided to learn how to ride a skateboard.

3.
¡La Revolucion de Iguodala!The film, directed by Justin Lin (Justin Lin), traces the path of the emotional message of a single person through time in various forms.

4.
Los Viajes de King TinyFunny movie about a little dog that is left to itself, while the owner is at work. Amusing creature travels throughout the city, driven by inner impulses, understandable only to her.

5.
RenoA cowboy talks about his travels around Nevada on a Honda 50 motorcycle.

Starting February 15, 2007, all films will be available for download, but for now they can only be received at the GSMA congress via the Bluetooth protocol, if you walk past your Sundance stand with your mobile phone.
For the distribution of future films, you can use different business models, and not just a banal file sale. Much here depends on telecom operators who can participate in the distribution of content. By the end of 2007, there will be almost 3 billion mobile phones in the world, so there will be no shortage of potential viewers. If the owners of mobile phones buy ringtones for $ 7 billion a year, then mobile video has excellent commercial prospects.
Currently, some mobile operators offer their subscribers special tariff plans for access to video clips. For example, data packages of the American operator Sprint Nextel cost $ 15, $ 20 and $ 25 per month. The operator Verizon Wireless, such a service can be purchased for $ 15 per month or $ 3 per day.