Cisco will build social networks for media corporations
The new acquisition of Cisco announced today, February 9 . In a small startup, Five Across from San Francisco employs only 11 people, but they have developed a very useful and promising technology Connect Community Builder for large corporations. Very simply, without the need for long-term IT development, a company can open a full-fledged social network on its website, whose members can publish blogs and podcasts, share video files.
Details of the transaction were not disclosed, as well as its total amount. Perhaps we will find out these details before the end of III quarter. fiscal year (until April 28, 2007) when the transaction will be officially closed.
At first glance, it seems strange that a network equipment manufacturer bought a startup Web 2.0. However, competent analysts argue that the promotion of social services is consistent with Cisco’s long-term strategy. “Social networking is an engaging audience,” said Danielle Levitas, senior analyst and vice president of IDC. “They are interactive in nature, so people browse photos and videos and upload their own.” This is a multimedia stream. It attracts a lot of traffic to the network, which causes the need for bandwidth expansion. And Cisco is exactly the company that provides the infrastructure. ”
For more than a year, Cisco has been pursuing a strategy to diversify its traditional B2B business. The company is aggressively entering neighboring B2C markets, such as video, home networks and even consumer electronics. At the end of last year, the Cisco Media Solutions Group (CMSG) was created, which develops and promotes products for managing digital content. The director of this division says that in the future it is planned to cooperate with film companies and television studios, music publishers and other "generators" of multimedia content.
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Five Across will be part of CMSG. Moreover, the platform Connect Community Builder, according to Cisco, will become the "cornerstone" in the strategy of this unit. It can be assumed that Cisco, together with media corporations, will begin to jointly promote some social services based on existing content. It is known that media corporations are unhappy with the way their content is being distributed (movies, music, music videos) in other people's social networks, like YouTube . Owners may want to create social services on their own sites, remaking them in Web 2.0 format (as Walt Disney did with the new version of Disney.com ). Cisco's Connect Community Builder platform is a complete solution for this problem.
Details of the transaction were not disclosed, as well as its total amount. Perhaps we will find out these details before the end of III quarter. fiscal year (until April 28, 2007) when the transaction will be officially closed.
At first glance, it seems strange that a network equipment manufacturer bought a startup Web 2.0. However, competent analysts argue that the promotion of social services is consistent with Cisco’s long-term strategy. “Social networking is an engaging audience,” said Danielle Levitas, senior analyst and vice president of IDC. “They are interactive in nature, so people browse photos and videos and upload their own.” This is a multimedia stream. It attracts a lot of traffic to the network, which causes the need for bandwidth expansion. And Cisco is exactly the company that provides the infrastructure. ”
For more than a year, Cisco has been pursuing a strategy to diversify its traditional B2B business. The company is aggressively entering neighboring B2C markets, such as video, home networks and even consumer electronics. At the end of last year, the Cisco Media Solutions Group (CMSG) was created, which develops and promotes products for managing digital content. The director of this division says that in the future it is planned to cooperate with film companies and television studios, music publishers and other "generators" of multimedia content.
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Five Across will be part of CMSG. Moreover, the platform Connect Community Builder, according to Cisco, will become the "cornerstone" in the strategy of this unit. It can be assumed that Cisco, together with media corporations, will begin to jointly promote some social services based on existing content. It is known that media corporations are unhappy with the way their content is being distributed (movies, music, music videos) in other people's social networks, like YouTube . Owners may want to create social services on their own sites, remaking them in Web 2.0 format (as Walt Disney did with the new version of Disney.com ). Cisco's Connect Community Builder platform is a complete solution for this problem.
Source: https://habr.com/ru/post/5036/
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