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The idea for the competition. Criticize.

There is a charitable foundation "Advita" , which helps sick children.

They have a website, with a normal attendance of about 1,500 per day by the standards of charitable organizations.

There are main channels for raising funds , including Webmoney, Yandex.Money, QIWI, PayPal, payment terminals, and other channels.

There is an idea: to organize among the community members a competition for the promotion of this charitable resource on the Internet. Among the community members there are many SEO pros and SMOs.
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There are tasks: to tell about the Fund and about the main donation channels with an explanation, for example: how to get a wallet, where to replenish and so on.

There is a prize fund in the amount of 10,000 rubles, which will be paid to the winner (this is money of an ordinary non-oligarchic private person, therefore there is not so much).

Need help in developing criteria for such a competition.

While there are thoughts about how to tie Google Analytics to the site and measure the participants of the competition by the number of conversions multiplied by the average number of pages viewed ...

For openness, access to analytics will be open and can be monitored by all bidders. The decision about the winners will be made by the organizers of the Foundation, who (if you are interested in the idea), I will present to you.

Duration of the competition: 1.5 months.

Your thoughts about this are very important and interesting! Or think that this is nonsense?

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Source: https://habr.com/ru/post/50293/


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