Google Office vs. Microsoft Office: what's the point?
Yesterday there was quite reliable evidence that Google is going to release the program for creating presentations Presently, the online equivalent of PowerPoint. Information was leaked through the Google Docs search index, where Presentfly service files were found ( screenshot ). Thus, a set of office software Google Docs replenished with another application. It already includes Writely's online text editor, Google Spreadsheats online spreadsheets, Gmail email and Google Calendar scheduler.
The disposition is very clear. Microsoft Office is an absolute monopolist in the office software market. The “office” division brings a huge profit to Microsoft, which cannot be closely compared to any other division, even Windows. Judging by the financial statements of Microsoft , in the IV quarter. In 2006, the Microsoft Business Division received a net profit of $ 2.17 billion with a revenue of $ 3.5 billion. For comparison, Google is in the same IV quarter. made a profit of only $ 931 million with revenue of $ 3.21 billion
Thus, Microsoft Office is the most profitable product of Microsoft Corporation, its best business and goldmine, which finances many other divisions. Driving on Microsoft Office, Google is hitting the very heart of a competitor. This attack looks particularly brazen, if we consider that Google itself does not receive a cent from the development of its office programs, because they are delivered absolutely free of charge for all users: both private and corporate. In fact, a set of programs from Google can be called an anti-office package , the purpose of which is to hit the financial basis of a competitor’s business. There is a threat that no one will buy Outlook, Word, Excel and PowerPoint if there are free analogues on the Internet. Although the online Google Docs package has only a small amount of Microsoft Office functionality, this is quite enough for most users.
If you look at things objectively, the battle between Google Office and Microsoft Office today is a fight between a fly and an elephant. In such a situation, the maximum that Google can achieve is to attract attention, to force Microsoft to defend itself. This will already be a big victory, because in this case Microsoft can distract from its search engine and the contextual advertising market, which, in turn, is the basis of Google’s financial well-being. That's how everything is interconnected.
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According to this formula, it is not necessary to turn Google Docs into a successful project. He should just confuse the enemy, distract him. This is another maneuver in a large and multi-level war that has been going on for several years. So far, Google owns the initiative, but the confrontation between the two largest IT companies in the world is still very far from its completion, so things can change.
The disposition is very clear. Microsoft Office is an absolute monopolist in the office software market. The “office” division brings a huge profit to Microsoft, which cannot be closely compared to any other division, even Windows. Judging by the financial statements of Microsoft , in the IV quarter. In 2006, the Microsoft Business Division received a net profit of $ 2.17 billion with a revenue of $ 3.5 billion. For comparison, Google is in the same IV quarter. made a profit of only $ 931 million with revenue of $ 3.21 billion
Thus, Microsoft Office is the most profitable product of Microsoft Corporation, its best business and goldmine, which finances many other divisions. Driving on Microsoft Office, Google is hitting the very heart of a competitor. This attack looks particularly brazen, if we consider that Google itself does not receive a cent from the development of its office programs, because they are delivered absolutely free of charge for all users: both private and corporate. In fact, a set of programs from Google can be called an anti-office package , the purpose of which is to hit the financial basis of a competitor’s business. There is a threat that no one will buy Outlook, Word, Excel and PowerPoint if there are free analogues on the Internet. Although the online Google Docs package has only a small amount of Microsoft Office functionality, this is quite enough for most users.
If you look at things objectively, the battle between Google Office and Microsoft Office today is a fight between a fly and an elephant. In such a situation, the maximum that Google can achieve is to attract attention, to force Microsoft to defend itself. This will already be a big victory, because in this case Microsoft can distract from its search engine and the contextual advertising market, which, in turn, is the basis of Google’s financial well-being. That's how everything is interconnected.
')
According to this formula, it is not necessary to turn Google Docs into a successful project. He should just confuse the enemy, distract him. This is another maneuver in a large and multi-level war that has been going on for several years. So far, Google owns the initiative, but the confrontation between the two largest IT companies in the world is still very far from its completion, so things can change.
Source: https://habr.com/ru/post/5027/
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