Search for the approach to the presentation of ideas

Half a year ago, I tabled the idea of replacing URLs in print publications. She was safely spat here, but remembering that "the voice of the people of Christ crucified" I was not particularly upset.

Since that time, I have communicated with various well-known and not-so-many people ( their opinions ) and employees of various companies. Contacts are mainly installed in My Circle . The bulk was ignored, others were added to the 1st circle, but they were silent as partisans (very angry, I deleted them), and with the third ones, it was possible to speak well in essence.

A problem emerged - with the presence of interest from middle managers (and sometimes a little higher), the higher management stops the initiative because of a misunderstanding of the essence and advantages of my proposal (other reasons are possible, but now I am interested in refusals because of this).

We need a look from the outside (that is, YOUR) and advice on how to change the content of the site , in order to convey the advantages in the simplest and most intelligible form, point out to “incomprehensible places”, and can completely change the approach.

Opinions of people working in the media or publishing houses are especially welcome.

I think there is nothing wrong with “feedback” not being reduced to ± in karma and criticism.

PLEASE: if someone wants to criticize the idea itself or show analogs (not forgetting to give links) - please do it in the above-mentioned top. I'll try to answer everyone there.