Google disarmed guglobomy
At the end of 2005, the sensational story of the “sweet joke” of hundreds of webmasters who together put a link to the White House website on their resources under the text miserable failure and thus achieved what Google was place to issue a page with the biography of President Bush, will not happen again. So, at least, promised representatives of the search giant in the company's blog.
By and large, most of the words and phrases (there were less than a hundred of them altogether), according to which, since 2001, according to Google, any groups of mobs have tried to influence, lie far beyond the list of popular search queries. However, the problem exists and in some cases can cause serious scandals.
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For example, the US Jewish communities made some noise in support of a similar action, which was aimed at shifting SERP from the first place to the word Jew of the site of one of the neo-Nazi organizations in favor of the Wikipedia article telling about it. the people. And the press was pleased to cover all such flash mobs, especially if their participants made fun of politicians and other celebrities.
In addition, the company itself was accused of deliberately tampering with search results in the case of Bush, as well as in several others, which in no way could benefit Google. And after such phenomena became customary to call the screaming word “ googlebomb ”, once again hurt the search company’s management (which doesn’t really like the trademark to become a common word), it decided to stop mocking its algorithm once and for all and the very idea of referential ranking.
Changes in the algorithm announced in the blog promise to be effective enough to quickly stop the obvious manifestations of such acts of popular fun, and not only in the English segment of the Network.
By and large, most of the words and phrases (there were less than a hundred of them altogether), according to which, since 2001, according to Google, any groups of mobs have tried to influence, lie far beyond the list of popular search queries. However, the problem exists and in some cases can cause serious scandals.
')
For example, the US Jewish communities made some noise in support of a similar action, which was aimed at shifting SERP from the first place to the word Jew of the site of one of the neo-Nazi organizations in favor of the Wikipedia article telling about it. the people. And the press was pleased to cover all such flash mobs, especially if their participants made fun of politicians and other celebrities.
In addition, the company itself was accused of deliberately tampering with search results in the case of Bush, as well as in several others, which in no way could benefit Google. And after such phenomena became customary to call the screaming word “ googlebomb ”, once again hurt the search company’s management (which doesn’t really like the trademark to become a common word), it decided to stop mocking its algorithm once and for all and the very idea of referential ranking.
Changes in the algorithm announced in the blog promise to be effective enough to quickly stop the obvious manifestations of such acts of popular fun, and not only in the English segment of the Network.
Source: https://habr.com/ru/post/5009/
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