Collapse of page quoting

Google and Yandex reduce the citation of sites (pages) on which they are not advertising, but from others. Very disappointing. Many people experience a collapse in income from advertisements (for example, at ksape ), because page rank pages are reset. So now think how to make at least some little or less income from advertising on the site. It turns out, if you do not cooperate with the above monopolists, then shish you. If someone has already encountered this and found a way out, please share your experience.