Google: ambiguous video

The fact that Google owns two services at the same time, which provide hosting for video files, since the purchase of YouTube has never ceased to amaze analysts.

To distinguish most of the services of this company, even if the inscription “2007 Google Inc.” is written only in small letters at the bottom , you can at least by the fact that you can / need to use a Google account to authorize them. Functionally, YouTube still does not look like a “Google service,” and indeed enough time has passed since its acquisition. Of course, we all remember Writely - and how long he joined this big "silicone-wave family". But Sergey Brin has long made it clear that you need to work on the quality of projects, so YouTube’s slow integration is somewhat confusing.

Another important distinction of YouTube is the permanent violation of the commandment of Google - “Don't be evil!” In the company's philosophy, contextual advertising occupies an important place: Google believes that advertising should be interesting to the user, should not interfere with it, etc. But how does the New Year with Chevrolet campaign fit into this understanding of contextual advertising? Or is this absolutely non-contextual banner?
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At the same time, Google Video is gradually becoming Cinderella. For example, the National Hockey League began to forget to provide records of hockey matches, and in fact thanks to them, this service “collects” good traffic. The NHL user last posted the material on January 8 , although several entries appeared at once on the same day.

It is quite possible that some differences have arisen between the parties to the transaction. For example, Google ran out of money to pay for the placement of popular content among users. Or in the NHL they realized that it does not bring them much income.

Attempt to resuscitate Google Video can be called a deal, which will be announced this week. According to rumors circulated by the Mashable blog! , a new agreement is expected to be concluded, this time with the BBC: the British media giant plans to post its news and television shows on Google Video and partly on YouTube. They were previously available on the BBC website, but RealVideo is not very user-friendly, while Google technologies allow you to view videos in any modern web browser. Now browse the BBC news (whose quality I have always enjoyed extremely), as well as Monty Python, Mr. Bean and Top Gear will not be otlipaya from your favorite monitor.

With the help of YouTube, Google will “save television” , or rather, replace it. It is quite possible that we all are moving to that. Even among Russian Internet users there are those who not only do not watch TV, but also actively study materials on YouTube. The more high-speed Internet connections and the more PR of this service in all media, the higher the chances that network video channels will someday become more popular than television channels.

And Google Video is slowly and truly moving towards its closure. For more than three months that have passed since the replenishment of the "piggy services", the owner has not figured out what to do with it. On the day of the transaction, it was announced that the two services would be integrated, but so far nothing has been done for this. Google Video continues to evolve into Cinderella, and YouTube is growing at a pace threatening television and Google Video.