India leads the way in micropayments
On the Indian success in the field of mobile commerce, said the latest report of the company PayMate India , which is engaged in the introduction of micropayments based on SMS.
To date, “cash SMS” accept more than 2500 retail outlets in India. With a mobile phone, you can pay for purchases in stores, plane tickets, hotel accommodations, movie tickets, gasoline at a gas station, utility bills, Internet, cable TV, insurance, lunch at a restaurant - almost anything. It is obvious that the technology has overcome a certain critical level, and now new outlets are connected to the system several dozen per day.
PayMate micropayments are available through any mobile operator for users who have Citibank accounts. To activate the service, it is enough for them to send a short message to a special number, after which the bank employees will call back and activate the service (that is, they will tie the bank account to the mobile phone number). After registration, the user receives a four-digit password via SMS. It will need to be specified with each transaction.
To make a payment, any phone is suitable, if only it supports SMS. The transaction is initiated by the merchant, which generates a unique alpha code for the transaction. Through the payment system, this alpha code comes to the customer's mobile phone - the amount and payee are already encrypted in it, so the user does not need to enter this information again. The buyer responds to the message by entering the alpha code and his password in the SMS. Thus, the system has two levels of protection, and just in case, there is also a limit on the maximum transaction volume and maximum transaction volume per day.
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Any payment can be easily canceled before the system has received a notice of completion of the transaction. The micropayments system is absolutely free for the user, not counting the payment for each SMS according to the tariffs of the cellular operator.
Micropayments from a mobile phone are more convenient and safer than using a plastic card. For the seller, this technology, apparently, is also cheaper, because a large percentage must be paid for servicing the traditional system of non-cash payments. In India, such an infrastructure probably did not exist, so micropayments have become so widespread. Of course, this is a very promising, multi-billion dollar market. Which of the Russian payment systems in Russia will enter the market first - that, apparently, will receive the lion's share of the pie.
To date, “cash SMS” accept more than 2500 retail outlets in India. With a mobile phone, you can pay for purchases in stores, plane tickets, hotel accommodations, movie tickets, gasoline at a gas station, utility bills, Internet, cable TV, insurance, lunch at a restaurant - almost anything. It is obvious that the technology has overcome a certain critical level, and now new outlets are connected to the system several dozen per day.
PayMate micropayments are available through any mobile operator for users who have Citibank accounts. To activate the service, it is enough for them to send a short message to a special number, after which the bank employees will call back and activate the service (that is, they will tie the bank account to the mobile phone number). After registration, the user receives a four-digit password via SMS. It will need to be specified with each transaction.
To make a payment, any phone is suitable, if only it supports SMS. The transaction is initiated by the merchant, which generates a unique alpha code for the transaction. Through the payment system, this alpha code comes to the customer's mobile phone - the amount and payee are already encrypted in it, so the user does not need to enter this information again. The buyer responds to the message by entering the alpha code and his password in the SMS. Thus, the system has two levels of protection, and just in case, there is also a limit on the maximum transaction volume and maximum transaction volume per day.
')
Any payment can be easily canceled before the system has received a notice of completion of the transaction. The micropayments system is absolutely free for the user, not counting the payment for each SMS according to the tariffs of the cellular operator.
Micropayments from a mobile phone are more convenient and safer than using a plastic card. For the seller, this technology, apparently, is also cheaper, because a large percentage must be paid for servicing the traditional system of non-cash payments. In India, such an infrastructure probably did not exist, so micropayments have become so widespread. Of course, this is a very promising, multi-billion dollar market. Which of the Russian payment systems in Russia will enter the market first - that, apparently, will receive the lion's share of the pie.
Source: https://habr.com/ru/post/4974/
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