Download and play
Two-year-old kids perfectly understand modern technology, easily master mobile and Internet services. The experts of the American company NPD Group came to this conclusion. They investigated the behavior of children aged 2 to 14 years, considering them as consumers of digital and electrical products.
The “advancement” of the younger generation often manifests itself in video game addiction. One game session for current children takes 44 minutes - in parallel, they listen to music. But even more actively, children and adolescents use the services of all kinds of interactive services that allow you to download something - a game on a computer, a picture or a melody on a phone, an audio track on a player. Digital video is independently mined and used by 25% of the children in the group studied in its various guises, informs NPD.
Of the devices with juvenile "users" the most popular mobile phones. They have 15% of children aged 2 to 5 years. If a person is 11-14, he is equipped with a mobile phone in 62% of cases.
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Every tenth seven-year-old child can use download-services, downloading a variety of content onto their gadgets. In 10 years, such operations are performed by 22% of children. At 14 years old - already 50%. Three-quarters of children who have home Internet use it freely, and more often without any help. One third of the children of the Internet are surfing the web with adults.
With an abundance and variety of services where you can download something for free, kids often buy content. With parental money, 87% of gamers periodically break up, 70% of fans download the track for the player, 67% of mobile phone users, 55% of PC users.
Modern children were born in the digital age, and its realities are not surprising, according to researchers. New people, for example, have not witnessed the evolution of traditional media, and their growing needs in the digital world are a real challenge for industry players.
The “advancement” of the younger generation often manifests itself in video game addiction. One game session for current children takes 44 minutes - in parallel, they listen to music. But even more actively, children and adolescents use the services of all kinds of interactive services that allow you to download something - a game on a computer, a picture or a melody on a phone, an audio track on a player. Digital video is independently mined and used by 25% of the children in the group studied in its various guises, informs NPD.
Of the devices with juvenile "users" the most popular mobile phones. They have 15% of children aged 2 to 5 years. If a person is 11-14, he is equipped with a mobile phone in 62% of cases.
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Every tenth seven-year-old child can use download-services, downloading a variety of content onto their gadgets. In 10 years, such operations are performed by 22% of children. At 14 years old - already 50%. Three-quarters of children who have home Internet use it freely, and more often without any help. One third of the children of the Internet are surfing the web with adults.
With an abundance and variety of services where you can download something for free, kids often buy content. With parental money, 87% of gamers periodically break up, 70% of fans download the track for the player, 67% of mobile phone users, 55% of PC users.
Modern children were born in the digital age, and its realities are not surprising, according to researchers. New people, for example, have not witnessed the evolution of traditional media, and their growing needs in the digital world are a real challenge for industry players.
Source: https://habr.com/ru/post/4970/
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