As you know, a distinctive feature of the social service
YouTube is the automatic social content filtering system. The voting method determines the most popular videos, as well as the most interesting ones - they are placed on the first page. In addition, the
editorial staff adds the content. In general, the principles of selecting content for the first page are not entirely clear. It is difficult to predict what will appear there in the next moment.
A hit on the first page guarantees a video of
hundreds of thousands of views . Naturally, such an opportunity would not be missed by optimizers, advertisers and other viral marketing specialists, who by hook or by crook wind up the rating on their video. Now they will have another opportunity to get to the first page - by bribing a regular user who has access. Soon such privileged users will appear.
A few days ago, YouTube edited its decision
to hire user
volunteer moderators . This is a very symbolic step also because it makes one think about the weakness of the traditional automatic filtering system on which many social services are based. The thesis that the collective mind is always smarter than individuals is not always true, apparently.
So, in the near future, volunteer editors will be involved in programming the first page of YouTube. To do this, each month will be selected by one user who will receive power for several days. In order to participate in the editors' competition, the applicant must send ten videos to the YouTube editors that he would like to see on the first page, as well as a short video explaining why he chose these materials.
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Independent experts
explain that with such a step, the leadership of YouTube, including, is trying to dispel suspicions of commercializing the service. It is known that the place on the first page can be bought, and it is officially sold for a lot of money. Inviting non-profit editors is a step towards users, because editors will be selected among them.
Perhaps the editors will be appointed residents of various parts of the world with the most different tastes and interests. In this case, the content on the first page will be much more diverse.
However, there is a danger that YouTube may follow the
example of the Netscape portal , which offered salaries to the most active users to select content for the first page of the portal.