Mail.ru shoots horror movie

Mail.ru has invested as much as $ 5 million in the filming of the mystical thriller “Viy. Return . Thus, the Internet company has become a full co-producer of this horror, according to Kommersant .

During the crisis, such spending seems an unforgivable squandering, but Mail.ru managers view them as profitable investments. According to the results of the rental, the film should collect about $ 20 million with a total budget of $ 13-14 million (although experts doubt this). However, in reality, everything is much simpler: investment agreements were reached last summer, when no one else thought about the crisis, and now it is too late to back down.

“Wii. The Return is the first part of the Viy trilogy. It can be assumed that after this masterpiece is released, Mail.ru will be especially aggressively advertising it through banners, posters on its photo, video and blog hosting sites. Mail.ru will receive a percentage of the rental fees.
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By topic : shots from the movie "Viy" .