Online glamor valued at $ 150 million
In the third round of financing, Glam Media received another $ 18.5 million , so the total investment reached $ 30 million. At the same time, the value of the company, according to venture funds, was $ 150 million.
Here it is necessary to clarify that Glam Media is a small media company established four years ago. It employs 40 people, and the only source of income is advertising revenue on fashionable women's websites and blogs, which are more than two hundred online.
The network of glamor sites created in the image of glossy magazines. It publishes information about the fashion and life of celebrities, as well as a bright advertisement for cosmetics, underwear and other women's accessories. A lot of photos, bright colors, multimedia - everything that women like so much in website design .
')
Naturally, such a high assessment of a young startup, which is still working at a loss, was very surprised by the experts . But they explain the reason. The fact is that, according to the latest statistics from Comscore Media Metrix, the women's fashion network Glam.com has come out on top in the American Internet in terms of growth rates.
Until December 2006, the fastest growing website on the Internet was the social network Facebook , and then women's glamor seized the initiative. In December, the unique audience of Glam.com doubled and reached 8 million people in the United States and 16 million in general. Thus, Glam.com came in second place among women's sites, second only to iVillage.
Interestingly, the Glam Media business model provides for the placement of advertisements on the network of partners. These are two hundred sites and blogs that are not owned by Glam Media, but are part of its advertising network. Each of them is an individual contract for two to five years.
Advertisers pay from $ 12 to $ 20 per thousand impressions on partner sites and $ 20-35 per thousand impressions on their own Glam Media sites. This is a very high rate, much higher than average. It is explained by the presence of a well-filtered female audience.
The massive arrival of women on the Internet is one of the hottest trends of the last year in the American web. Female Internet startups are rising sharply in price and already amount to hundreds of millions of dollars. According to investors, the cost of such companies is calculated at the rate of $ 25–32 per visitor per month.
Here it is necessary to clarify that Glam Media is a small media company established four years ago. It employs 40 people, and the only source of income is advertising revenue on fashionable women's websites and blogs, which are more than two hundred online.
The network of glamor sites created in the image of glossy magazines. It publishes information about the fashion and life of celebrities, as well as a bright advertisement for cosmetics, underwear and other women's accessories. A lot of photos, bright colors, multimedia - everything that women like so much in website design .
')
Naturally, such a high assessment of a young startup, which is still working at a loss, was very surprised by the experts . But they explain the reason. The fact is that, according to the latest statistics from Comscore Media Metrix, the women's fashion network Glam.com has come out on top in the American Internet in terms of growth rates.
Until December 2006, the fastest growing website on the Internet was the social network Facebook , and then women's glamor seized the initiative. In December, the unique audience of Glam.com doubled and reached 8 million people in the United States and 16 million in general. Thus, Glam.com came in second place among women's sites, second only to iVillage.
Interestingly, the Glam Media business model provides for the placement of advertisements on the network of partners. These are two hundred sites and blogs that are not owned by Glam Media, but are part of its advertising network. Each of them is an individual contract for two to five years.
Advertisers pay from $ 12 to $ 20 per thousand impressions on partner sites and $ 20-35 per thousand impressions on their own Glam Media sites. This is a very high rate, much higher than average. It is explained by the presence of a well-filtered female audience.
The massive arrival of women on the Internet is one of the hottest trends of the last year in the American web. Female Internet startups are rising sharply in price and already amount to hundreds of millions of dollars. According to investors, the cost of such companies is calculated at the rate of $ 25–32 per visitor per month.
Source: https://habr.com/ru/post/4948/
All Articles