As you know, the digital music store
iTunes Music Store opened in April 2003. The iPod portable digital player was released as an additional application to this store. Of course, a bunch of iTunes + iPod has become very successful, because by now iTunes remains the largest digital music store on the Internet, and the number of songs sold has recently exceeded two billion.
New handheld
Apple iPhone can also be viewed as an application on the iTunes platform. Of course, this device is not limited to iTunes, and this is good for Apple, because the old business model of iTunes has exhausted itself. We are entering the era of ubiquitous Internet, which will be accessible from anywhere in the civilized space. In this situation, no one needs iTunes, writes David Kirkpatrick in
his column in Forbes .
It is unclear whether people will even want to buy music and “own” it, that is, to store files on their own hard drive. When you are connected all the time, it is much more convenient to have constant access to an unlimited archive of digital music and choose from it what to listen to.
The first devices already created on a new business model are already appearing on the market, taking into account the constant availability of the Internet. One of the first such devices is the
Sonos home audio system. This wireless device does not need CDs or cassettes. It receives music directly from a personal computer, and in its latest version can download files directly from the Internet. In the best way for these purposes is suitable music service
Rhapsody . It is this kind of services, not iTunes, that the future of music belongs to, Kirkpatrick believes.
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The Rhapsody service from RealNetworks for a monthly fee of $ 10 per month gives access to the base of three million songs. Rhapsody subscribers monthly listen to 130 million songs. Initially, the service was designed for personal computers, but to date it has been successfully used in digital music players, mobile phones and other devices. RealNetworks recently announced a
strategic partnership with Nokia, as well as with Reigncom, the manufacturer of popular iRiver players.
A Rhapsody subscriber can listen to absolutely any music at any time. To do this, you do not need to buy digital files “in ownership” - it’s enough to be in the reach of a WiFi hotspot, for example. Very soon, Rhapsody support will appear on many MP3 players and mobile phones. Let's not forget that other online music services of a new generation are gaining in popularity, for example, the
social network Last.fm. This will be a real stability check for iTunes.