Cranky.com - search for grandfathers
The creator of the famous job-site Monster.com, Jeff Taylor, presented his new project to the world - a search engine for older people Cranky.com . The main feature of the system was “lightweight” search results, the most relevant to the needs of people aged 50 years and over. Judging by the appearance of the site, they tried to make its interface friendly and simple.
To select the most demanded resources for indexing, the Eons media company, which owns Cranky, collaborated with consumer demand researchers. Observation of the interests of 500,000 users aged 45 and over has made it possible to identify about 5,000 popular sites. In issuing Cranky, direct links to these resources appear in top positions, making it easier for the project’s audience to have search tasks. The urgency of the start-up of its startup is explained by the fact that it’s difficult for older people to work with “common-use” search engines such as Google and Yahoo! ..
It is noteworthy that there is a certain similarity between the requests of Cranky users and the requests of the same Google audience. It turned out that older Internet users are also looking for friends and are interested in blogs. Girls Britney Spears and Paris Hilton are not very worried about visitors Cranky, unlike those who go to Google, but Stephen King is popular here.
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In an interview with CNN, Taylor noted that the lack of attention from search companies to the features of the perception of people born during the Baby Boom period (the demographic surge in some countries after World War II) is a mistake. He added that in the world about 44 million people aged 50 and over regularly visit the Network.
When asked why the search engine was given exactly this name (cranky - irritated, moody, with quirks), Taylor, who is 46, responded that he himself becomes “cranky” when he gets stuck in the search results in the swamp.
To select the most demanded resources for indexing, the Eons media company, which owns Cranky, collaborated with consumer demand researchers. Observation of the interests of 500,000 users aged 45 and over has made it possible to identify about 5,000 popular sites. In issuing Cranky, direct links to these resources appear in top positions, making it easier for the project’s audience to have search tasks. The urgency of the start-up of its startup is explained by the fact that it’s difficult for older people to work with “common-use” search engines such as Google and Yahoo! ..
It is noteworthy that there is a certain similarity between the requests of Cranky users and the requests of the same Google audience. It turned out that older Internet users are also looking for friends and are interested in blogs. Girls Britney Spears and Paris Hilton are not very worried about visitors Cranky, unlike those who go to Google, but Stephen King is popular here.
')
In an interview with CNN, Taylor noted that the lack of attention from search companies to the features of the perception of people born during the Baby Boom period (the demographic surge in some countries after World War II) is a mistake. He added that in the world about 44 million people aged 50 and over regularly visit the Network.
When asked why the search engine was given exactly this name (cranky - irritated, moody, with quirks), Taylor, who is 46, responded that he himself becomes “cranky” when he gets stuck in the search results in the swamp.
Source: https://habr.com/ru/post/4939/
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