Promo Site Definition
We have been arguing with friends for a long time about the definition of a “promotional website”. For the future course "Interactive Communication in Advertising" I propose the following definition.
Promo site - an Internet site created for the purpose of advertising promotion of a brand, product or service. Most often, promotional sites are used to advertise a brand in a certain period of time (flight). The overwhelming majority of promotional sites seek to convey to the target audience in the first place the emotional characteristics of the product or service.
Promo site - an Internet site created for the purpose of advertising promotion of a brand, product or service. Most often, promotional sites are used to advertise a brand in a certain period of time (flight). The overwhelming majority of promotional sites seek to convey to the target audience in the first place the emotional characteristics of the product or service.
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Source: https://habr.com/ru/post/49327/
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