Blog optimization: a neat method
As you know, blog optimization is different from the optimization of a regular site. Firstly, the blogosphere is a special environment, therefore, in the process of SMO (Social Media Optimization), special techniques are used. Secondly, the arsenal of tools of the blogger optimizer is limited, because most blogs are based on standard blogger engines, and sometimes completely located on a foreign domain. Thirdly, when designing a blog, there are specific problems with the design.
On site SearchEngineLand.com published a detailed guide to optimize blogs . As it is fashionable now, it is a numbered list that contains as many as 25 points. Let's see what the western colleagues recommend us.
First of all, they recommend optimizing the design and CSS files . It is desirable to abandon the standard templates altogether: you can invite the designer and create a unique design from scratch or modify some free template. We can not allow an unpleasant combination of colors, unreadable fonts, inconvenient navigation through the site, an excessive number of widgets on the page. Of course, for a search robot there is no difference what a site looks like on the screen, but you need to attract and keep the attention of human readers.
Information from the blog is exported via RSS and this is a very important channel for attracting readers. Be sure to place the RSS button in a prominent place. In addition to it, it is desirable to publish the buttons of popular aggregators, such as Bloglines . Consider the feed structure: abbreviated information or full text. Two streams can be made: one shortened without advertising, and the second with full text and advertising.
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However, RSS is not the only channel for disseminating information. Do not forget about the traditional mailing lists .
Of course, the text should be without errors, the headings are informative, the text design should be easy to read (small paragraphs, boldface). It is desirable to create original, unique content, and not just to comment on other people's statements. For each message, specify multiple tags (tags).
A blog should have good hosting so that pages load quickly.
From the point of view of search engine optimization, it is important to frequently update the blog - then search robots will increase the intensity of visits. To increase PR and get incoming links, you need to refer to other bloggers yourself more often, and to choose the right link text. Of course, you need to refer not only to other bloggers, but also to old posts in your own archive (there are special plugins that automatically show “old posts on the same topic”).
Spamming links and comments should be fought in the most cruel way: there are special tools on the market that quite effectively solve this problem.
On site SearchEngineLand.com published a detailed guide to optimize blogs . As it is fashionable now, it is a numbered list that contains as many as 25 points. Let's see what the western colleagues recommend us.
First of all, they recommend optimizing the design and CSS files . It is desirable to abandon the standard templates altogether: you can invite the designer and create a unique design from scratch or modify some free template. We can not allow an unpleasant combination of colors, unreadable fonts, inconvenient navigation through the site, an excessive number of widgets on the page. Of course, for a search robot there is no difference what a site looks like on the screen, but you need to attract and keep the attention of human readers.
Information from the blog is exported via RSS and this is a very important channel for attracting readers. Be sure to place the RSS button in a prominent place. In addition to it, it is desirable to publish the buttons of popular aggregators, such as Bloglines . Consider the feed structure: abbreviated information or full text. Two streams can be made: one shortened without advertising, and the second with full text and advertising.
')
However, RSS is not the only channel for disseminating information. Do not forget about the traditional mailing lists .
Of course, the text should be without errors, the headings are informative, the text design should be easy to read (small paragraphs, boldface). It is desirable to create original, unique content, and not just to comment on other people's statements. For each message, specify multiple tags (tags).
A blog should have good hosting so that pages load quickly.
From the point of view of search engine optimization, it is important to frequently update the blog - then search robots will increase the intensity of visits. To increase PR and get incoming links, you need to refer to other bloggers yourself more often, and to choose the right link text. Of course, you need to refer not only to other bloggers, but also to old posts in your own archive (there are special plugins that automatically show “old posts on the same topic”).
Spamming links and comments should be fought in the most cruel way: there are special tools on the market that quite effectively solve this problem.
Source: https://habr.com/ru/post/4927/
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