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Users get tired of social networks

Richard McManus, the author of the popular blog ReadWriteWeb , summing up the results of 2006, called it “the year of social networks”. The logical culmination of last year’s “social fever” was the sale of YouTube for an astronomical amount of $ 1.65 billion.

However, the further development of social networks may not be as favorable at all. The same Richard McManus recently published his forecast of the main trends on the Internet in 2007 . There he writes:

After the boom of 2006, social networks may start to take away too much time from their users, becoming, if I may say so, anti-social, interfering with real life. This may cause a drop in the activity of network users.


It is clear that this phrase contains a bit of humor, but it gives some food for thought. According to colleagues of McManus from the same blog ReadWriteWeb , the main drawback of modern social networks is their closeness, isolation from each other. We have repeatedly seen how an army of many thousands of users runs from one site to another, as soon as the previous one loses its novelty and fashion. The same thing can happen at any time with MySpace , the largest social network on the Internet. It will be simply abandoned, and a new generation of users will settle down on the new site. This cycle can be repeated indefinitely until social networks do not develop open standards for combining their users.
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The situation of user disunity is aggravated by the fact that more and more highly specialized social networks appear on the Internet for certain groups of users. We report about them almost every day : these are social networks for traders , for philanthropists , for music lovers , even for homosexuals and many, many others. The question is: how many social networks can a single person have if you need to create separate accounts and profiles, take time to communicate in each of the networks? It must be very tiring.

Experts believe that the only way out for social networks is to agree on common formats for exporting / importing information . One of the important components of this uniformity is the open standard of the "through" authorization of OpenID, which is why it is called the last element in the Web 2.0 puzzle .

Source: https://habr.com/ru/post/4926/


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