MyBlogLog purchased by Yahoo for $ 10 million.

On Tuesday, something happened that has been talked about for quite some time - the Internet giant Yahoo , repeatedly noticed in buying up promising start-up projects, has acquired a social network of visitors to MyBlogLog sites. GigaOM's blog host Om Malik (Om Malik) writes that he was just having dinner with one of the founders of MyBlogLog, Scott Rafer, when he received a letter notifying him of the deal.

The entire staff of MBL moves from its native Orlando to the Yahoo office in San Francisco to learn on the spot the funds that the company intends to invest in the development of the service and the acquisition of new functions and features. According to unconfirmed information, the amount of the transaction ranged from $ 10 to $ 12 million. In the meantime, the work has not started, the lucky ones accept congratulations on their blog .

For the first time, rumors of a future acquisition were voiced by Marshall Kirkpatrick on the TechCrunch blog in November, when negotiations between Yahoo and MyBlogLog had just begun. But, undoubtedly, for the project, which has been actively working only since the spring of 2006, such attention from one of the industry leaders was very pleasant, and few people doubted that the parties would come to an agreement.
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Interestingly, MBL employees will become part of the Yahoo Developer Network and will participate in the development of other Yahoo services as part of the company's priority for socialization.

In addition, some of the features common to all Yahoo projects will be included in MyBlogLog. For example, it will soon be possible to register in communities of readers of sites, using your Yahoo ID. This should greatly expand the MBL user base.

It should be noted that in general, MyBlogLog is almost indistinguishable in terms of functionality and is not at all distinguishable in principle from the domestic TooDoo service.