Barcode Aesthetics

A man from Australia blinded an online QR Code generator in which you can organically put your own text. The generator allows you to select the location of the text, its color, as well as specify other details that will delight the designer.

Despite the seemingly limited design properties of two-dimensional bar codes, in capable hands they are fully capable of becoming an independent aesthetic object. Take at least the sensational Christmas tree of Tyoma Lebedev.

Next, I want to give an example of how the BBC, Adidas and Microsoft approached such a task.
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As previously reported , last week M $ rolled out its service called Microsoft Tag, which is based on the technology of color 2d-bar codes consisting of triangles. Here is a stylized poster appeared on the occasion of this event:



Last summer, Adidas decided to promote its mobile site to Japanese users, and during the promotional campaign, among other things, a well-chosen video series, a bar code appeared with an encoded link to the site and a logo.

It looked like this:



But the panorama:



The BBC, wanting to advertise the mobile version of its online store, remained faithful to the best traditions of pixel art.



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Beauty will save the barcode