Technorati counted "misdirected Cossacks"
Technorati blog search engine
Tracked on the Web more than 60 blogs whose authors purposefully advertise a particular product, without making a note that their opinions have been paid for. The AFP agency sees a growth trend in the midst of such “fakes” - sellers are increasingly penetrating into the blogosphere, seeking to increase the number of favorable responses about their products.
The source indicates that a product review without notification of compensation taken for it is a violation of the rules of the US Federal Trade Commission. The company Sony Computer Entertainment America, which has tested the blog-PR of its product PlayStation Portable, has admitted to such sins. The criticism was driven by the entrepreneurial spirit of the Wal-Mart retail chain when it became clear that the praise of Wal-Mart parking in the “fake” blog of a “typical American couple” appeared for fees.
However, dishonest advertising in the blogosphere is still too small a phenomenon, and there is no reason to worry about it seriously yet. This is especially evident against the background of the reports of the same Technorati on the global development of the blog community. According to statistics, about 100,000 new blogs appear every day on the World Wide Web, and their total number in November 2006 approached 60 million.
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Moreover, even PayPerPost , a discredited service specially created for recruiting “misguided Cossacks” among bloggers, changes the rules of advertising placements. According to the Associated Press , PayPerPost has introduced a new rule, according to which attracted bloggers will have to report every time that they receive money for specific postings. Earlier, we recall, this notification was left to the discretion of bloggers, i.e. It was an optional condition.
“PayPerPost may lose some advertisers,” commented Ted Murphy, a new service manager. “But we believe that such transparency will pay off in the long term.”
Tracked on the Web more than 60 blogs whose authors purposefully advertise a particular product, without making a note that their opinions have been paid for. The AFP agency sees a growth trend in the midst of such “fakes” - sellers are increasingly penetrating into the blogosphere, seeking to increase the number of favorable responses about their products.
The source indicates that a product review without notification of compensation taken for it is a violation of the rules of the US Federal Trade Commission. The company Sony Computer Entertainment America, which has tested the blog-PR of its product PlayStation Portable, has admitted to such sins. The criticism was driven by the entrepreneurial spirit of the Wal-Mart retail chain when it became clear that the praise of Wal-Mart parking in the “fake” blog of a “typical American couple” appeared for fees.
However, dishonest advertising in the blogosphere is still too small a phenomenon, and there is no reason to worry about it seriously yet. This is especially evident against the background of the reports of the same Technorati on the global development of the blog community. According to statistics, about 100,000 new blogs appear every day on the World Wide Web, and their total number in November 2006 approached 60 million.
')
Moreover, even PayPerPost , a discredited service specially created for recruiting “misguided Cossacks” among bloggers, changes the rules of advertising placements. According to the Associated Press , PayPerPost has introduced a new rule, according to which attracted bloggers will have to report every time that they receive money for specific postings. Earlier, we recall, this notification was left to the discretion of bloggers, i.e. It was an optional condition.
“PayPerPost may lose some advertisers,” commented Ted Murphy, a new service manager. “But we believe that such transparency will pay off in the long term.”
Source: https://habr.com/ru/post/4877/
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