"Runner" starts to accept any sites
Previously, only sites with an audience of at least 500 unique visitors per day were accepted to participate in the contextual advertising system “Runner” . However, on December 9, the company made changes to the terms of cooperation posted on the site. Today these changes are officially confirmed.
Simultaneously with the announcement of this news, the Runner website stopped working for a while and started issuing the message “DB Error”.
Apparently, the Internet audience appreciated the offer of “Runner”. In order to enter the system of contextual advertising, a web publisher is now enough to register and instantly get the code to be installed on the site. The translation of contextual ads and banners, and, accordingly, the receipt of income begins immediately after the placement of the code. According to the new rules of admission to the network, almost any site with attendance from two unique users per day can become a media partner of the “Runner”.
Despite the free entry, all partner sites are still being tested for compliance with the Runner’s requirements for the content, as well as the quality, sources and geography of the audience. The company "Runner" reserves the right to refuse to cooperate with any site.
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For runner advertisers, open registration of partners means an increase in the number of potential customers. The new scale of the network will not only quantitatively but also qualitatively strengthen contacts with any, even the narrowest audience.
Over the past year, Runner has been actively improving contextual advertising technologies: implemented innovative forms of advertising issuance, introduced behavioral targeting technologies, and also a media contextual product. At the same time, the entry threshold for advertising sites went down.
In a published press release, it says: “For five years,“ Runner ”accumulated experience in servicing numerous members of the affiliate network, developed advertising technologies, and improved audience quality control algorithms. The growth potential of the advertising network and the high demand for contextual products made Runner constantly reduce the threshold for sites to enter the service. ”
Thus, now the "threshold of entry" is reduced to almost zero, as in Google AdWords . Obviously, Yandex.Direct will soon follow the example of competitors in the fight for the “long tail” of advertising sites. To date, the "Direkt" set a limit of 300 unique visitors per day.
Simultaneously with the announcement of this news, the Runner website stopped working for a while and started issuing the message “DB Error”.
Apparently, the Internet audience appreciated the offer of “Runner”. In order to enter the system of contextual advertising, a web publisher is now enough to register and instantly get the code to be installed on the site. The translation of contextual ads and banners, and, accordingly, the receipt of income begins immediately after the placement of the code. According to the new rules of admission to the network, almost any site with attendance from two unique users per day can become a media partner of the “Runner”.
Despite the free entry, all partner sites are still being tested for compliance with the Runner’s requirements for the content, as well as the quality, sources and geography of the audience. The company "Runner" reserves the right to refuse to cooperate with any site.
')
For runner advertisers, open registration of partners means an increase in the number of potential customers. The new scale of the network will not only quantitatively but also qualitatively strengthen contacts with any, even the narrowest audience.
Over the past year, Runner has been actively improving contextual advertising technologies: implemented innovative forms of advertising issuance, introduced behavioral targeting technologies, and also a media contextual product. At the same time, the entry threshold for advertising sites went down.
In a published press release, it says: “For five years,“ Runner ”accumulated experience in servicing numerous members of the affiliate network, developed advertising technologies, and improved audience quality control algorithms. The growth potential of the advertising network and the high demand for contextual products made Runner constantly reduce the threshold for sites to enter the service. ”
Thus, now the "threshold of entry" is reduced to almost zero, as in Google AdWords . Obviously, Yandex.Direct will soon follow the example of competitors in the fight for the “long tail” of advertising sites. To date, the "Direkt" set a limit of 300 unique visitors per day.
Source: https://habr.com/ru/post/4858/
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