NewsTrust: quality is not the main thing

You do not need to have a special gift of insight to see one of the main trends in the development of the Network: every month it becomes more and more difficult to find the necessary information on the growing Internet, because the layer of noise hiding it is becoming thicker and denser.

Already, many people agree that in the very near future, the central nodes of the World Wide Web will be resources that act as a filter: finding interesting materials against the general motley background of advertising sites, personal blogs and traditional media that are frantically searching for their lost path. These sites include resources like Digg and Reddit, as well as search engines that adapt to the trends of time, complicating their algorithms to an almost intellectual level.

However, both types of filters have one major drawback, directly arising from their main advantage: by sorting and selecting the most interesting information based on its popularity alone, they regularly run into dangerous pitfalls.
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The core of social news filters is made up of people, regardless of the breadth of their horizons, who have their own subjective opinion and, in most cases, unite into groups precisely on the basis of the coincidence of this very opinion. As a result, even on the millionth Digg, we often see frankly unreliable news on the main page, only because the “facts” presented in them were liked by many.

Search engines are even more vulnerable to the effects of such a rush, as controlling the accuracy of the information referenced by hundreds of sites is damn harder for them.