Mobile apple

If Steve Jobs associates still bring the phone under their brand to the market, they will not stop there and together with it they will offer additional services to customers, renting cellular networks from any telecom operator. Such an opinion was very popular before, but on Wednesday, telecommunications industry specialist John Hodulik from UBS published a report in which such Apple strategy was substantiated in more detail than ever. So in detail that the IT publications of the whole world began to discuss this topic eagerly.

Hodulik, having conducted a detailed analysis of all recent Apple's attention signs to the field of mobile communications, suggested that the company is preparing to become a partner of the American national operator Cingular, renting equipment from it to provide cellular services under its brand. This practice is widespread in the US and in Europe. Apple then becomes MVNO — the virtual mobile carrier.

IT Wire quotes the UBS report as follows: “If Apple follows this strategy, it will mean its desire to better control users ... If volume is the most important value, Apple will work with other large vendors in the US, supporting the iPhone and conquering the hearts of 225 million local users wireless communication. " Such a closed, isolated system will be very much in the spirit of the company from Cupertino: if you own an Apple phone, then most likely you already have an Apple player, and possibly an Apple computer. Any outsider brand will be superfluous here, because the “digital lifestyle” does not imply the presence of a third party in the union of man and technology with an apple on its side.
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Well, as if the general excitement (someone would even call it hysteria) around the iPhone was not enough, on Thursday the editor of the blog Gizmodo (which ranks fourth in the Technorati top and in terms of credibility in its field is the same as Nature in Science) Brian Lam (Brian Lam) took a yes and wrote a post of three sentences under the heading "iPhone will be announced on Monday": "I guarantee it. I did not expect this at all. And I already said too much. "

Of course, readers tired of endless hypotheses and assumptions simply did not believe Lam. But, if you think, why not? Apple already has at its disposal several excellent business models for promoting its phone, before that it had several excellent options for its design and a detailed list of all the functions that customers would like to see in it. Why aren't you attracting the crowd to the production? Pure water crowdsourcing.