“Single number” - the name of the service that
MGTS and
MTS , the two subsidiaries of Sistema, will begin to provide jointly from December 25, 2006, according to
Prime-TASS information . Subscribers who wish to take advantage of this convergent offer will be given a single number in the cellular and fixed network. They will be able to answer calls as it will be more convenient - from a mobile or fixed phone.
To provide the service will be used MGTS numbering resource. The MTS subscriber will be offered a SIM-card with a number in which the last seven digits coincide with the digits of its fixed number in MGTS. Switching from one number to another will occur through redirection, and the person will be able to receive all calls that come to his home and mobile phone.
The service is addressed only to subscribers of digital stations MGTS, of which in the capital about 40%. At the same time, you can also use a laptop with a WiFi card and an IP phone as a subscriber device,
Vzglyad reports. A call made from any of these devices will be defined as a call from a single number. The cost of the service has not yet been disclosed.
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Thanks to the cooperation with MGTS, the mobile operator will be able to attract new subscribers, as well as receive additional traffic from the redirected "home" calls, representatives of MTS explain. But the deadlines declared by the partner in MTS were wary, saying that the exact launch date of the service has not yet been set.
“In fact, MTS anticipates an important milestone with this service - combining fixed and mobile services, popular in the western cellular market,
” Konstantin Ankilov, a leading analyst at iKS-Consulting, told
Kommersant . MDM Bank analyst Elena Bazhenova, in turn, noted that one should not expect the popularity of this convergent offer in the near future, “because to use the service, the subscriber needs to change either a mobile or a fixed number”. However, she believes, the service may become popular with corporate clients.