Apple and game consoles

Again there was a reason to admire the marketing department of Apple. Last hot rumor associated with the name of Apple, again cut the ground from under the feet of market analysts, and now two days they are scratching their heads and trying to figure out what is happening. At this time, the web crawled news that the developers of computer games arrived at the campus in Cupertino, and this allegedly most likely indicates the beginning of work on a new game console, with which Apple should enter the war in the coming years Nintendo, Microsoft and Sony.

Although, of course, there is no reason to believe that this whole story is a product of the activities of the advertising department of a California company, as always not. For the first time, analyst Jesse Tortora of the Prudential Equity Group circulated information about the hiring of Apple game specialists, according to the Red Herring business publication. He also suggested that this is due, at least, with the intention of Apple to seriously expand the gaming capabilities of future iPod models, if not with the release of a separate gaming device.

The same analyst was repeatedly noticed in the dissemination of information about the Apple iPhone, to which even the highly respected Forbes referred. But, as we know, no evidence was received from Apple itself, so the question of trust for Tortore remains open.
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However, his calculations are not devoid of obvious common sense. Sony and Microsoft are actively promoting their Playstation and XBox, as a versatile multimedia processor for the home, having won a rather large piece of the “tasty” consumer electronics market. To keep such a prefix in your living room has long become fashionable and prestigious. So, if Apple wants to continue to have the status of a “digital lifestyle” ideologue company, it will be almost impossible for her to ignore the game consoles.