Three hundred dollars for shooting video for the Internet
Shooting on order and distributing advertising video on the Internet is a fairly fresh idea. She, as they say, was in the air. It is not surprising if there are dozens of advertising agencies, including in Russia, that will offer a similar service at the same ultra-low price.
One way or another, the primacy here belongs to a small California startup TurnHere , which already offers its potential customers a bargain: for only $ 300 they can order a small documentary video (from 45 seconds to two or three minutes), which will be posted on different video hosting sites in the Internet, as well as indexed in search engines. Placement and promotion costs $ 50 per month.
Three hundred dollars for an advertising campaign is more than a modest price that any small restaurant, cafe or pub can afford. Many of them have never in their life made advertising videos and could not even imagine what is even possible with such a modest budget. But modern digital camcorders really allow you to shoot and assemble video footage very quickly and cheaply. A professional video of even television quality can be made in 40-50 minutes (there is exactly the same technical process, installation on a PC, only a video camera is a bit more expensive). Placing an advertising video on the Internet costs nothing at all.
Cheaper video production has already led to the emergence of a number of phenomena that are not related to the Internet. For example, a low-budget copyright film (“The Witch of Blair” or the sensational “Borat” ). However, on the Internet, the “copyright video” effect was a hundred times stronger, which some Web 2.0 sites, including YouTube , very successfully used.
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Operators TurnHere travel to the site and shoot video clips for free, and then customers can watch the finished video on the Internet and decide whether to buy advertising or not. According to TurnHere management, approximately 90% of all customers become customers.
Each commercial is shot without a script, very quickly. For example, here is an advertisement for a small Romanian restaurant : a small interview with the owner, a couple of questions for visitors, shooting the interior - and the advertisement is ready. One experienced cameraman can easily make five or six such films a day. True, in all advertising videos over time, common features can be traced, but the videos still remain quite interesting, writes News.com .
The TurnHere company hires videographers in much the same way that the operator’s taxi service picks up taxi drivers. Freelance operators work under a contract with TurnHere and earn about $ 1000 a day. By the way, the founder and director of the company Brad Inman (Brad Inman) himself used to work as a freelance journalist, and now he gives work to his colleagues.
One way or another, the primacy here belongs to a small California startup TurnHere , which already offers its potential customers a bargain: for only $ 300 they can order a small documentary video (from 45 seconds to two or three minutes), which will be posted on different video hosting sites in the Internet, as well as indexed in search engines. Placement and promotion costs $ 50 per month.
Three hundred dollars for an advertising campaign is more than a modest price that any small restaurant, cafe or pub can afford. Many of them have never in their life made advertising videos and could not even imagine what is even possible with such a modest budget. But modern digital camcorders really allow you to shoot and assemble video footage very quickly and cheaply. A professional video of even television quality can be made in 40-50 minutes (there is exactly the same technical process, installation on a PC, only a video camera is a bit more expensive). Placing an advertising video on the Internet costs nothing at all.
Cheaper video production has already led to the emergence of a number of phenomena that are not related to the Internet. For example, a low-budget copyright film (“The Witch of Blair” or the sensational “Borat” ). However, on the Internet, the “copyright video” effect was a hundred times stronger, which some Web 2.0 sites, including YouTube , very successfully used.
')
Operators TurnHere travel to the site and shoot video clips for free, and then customers can watch the finished video on the Internet and decide whether to buy advertising or not. According to TurnHere management, approximately 90% of all customers become customers.
Each commercial is shot without a script, very quickly. For example, here is an advertisement for a small Romanian restaurant : a small interview with the owner, a couple of questions for visitors, shooting the interior - and the advertisement is ready. One experienced cameraman can easily make five or six such films a day. True, in all advertising videos over time, common features can be traced, but the videos still remain quite interesting, writes News.com .
The TurnHere company hires videographers in much the same way that the operator’s taxi service picks up taxi drivers. Freelance operators work under a contract with TurnHere and earn about $ 1000 a day. By the way, the founder and director of the company Brad Inman (Brad Inman) himself used to work as a freelance journalist, and now he gives work to his colleagues.
Source: https://habr.com/ru/post/4816/
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