The One Laptop Per Child ( OLPC ) promotion, which is “trying to start” and go on wide rails for a very long time, seems to have finally found the source of attention to itself that was needed. It's about the program : "Give me one, get one."
I'm talking about a viral video in which John Lennon, who left the planet 28 years ago, is broadcasting to the masses. It is clear that neither during his life, nor after it, the most famous of the Beatles did not say such words - this became available thanks to Yoko Ono's consent and the development of technology.
Imagine that every child, no matter where he is in the world, can access the universe of knowledge. He will have a chance to learn, dream and achieve the desired heights. I did it with our music, but now, you can do the same in a variety of ways. You can give a child a laptop and, just imagine, you can change the world.
Needless to say that the potential effectiveness of such a half-minute commercial is extremely high? Especially now, in the season of Christmas and New Year holidays. I will not disclose all the subtext of the video with Lennon, just to remind you that before this XO Laptop virally advertised Tom Brady and the little African girl Zimi . ')
Despite the fact that John was credited with just a couple of lines - I think many would agree with me that this is one of the most emotionally filled advertisements in recent years. Speaking in Russian: inspiring. However, I have long been thinking about stopping to press because of $ 400 and send one XO according to the program, and the other to give to a 6-year-old brother. Apparently, it is time to act - at a distance of three days lies an excellent occasion.