“Wherever you live in Russia, from Pskov to Petropavlovsk-Kamchatsky, you can now pay for Google AdWords ads by bank transfer from any bank in Russia. To do this,
create an account in AdWords , select the Russian Federation and the ruble. After that, you can choose a bank transfer as a method of payment ”, - this
message pleased us today with the Google Russia corporate blog.
In the Russian-speaking Google Help Center, there is a section
called “Prepay (by bank transfer)” . There you can find answers to many questions that remained unclear after yesterday’s
press conference (see
comments from Mail.ru and Yandex representatives ). Now everything fell into place.
Registered Russian AdWords users can choose prepay by bank transfer as one of the payment options for their advertising campaign. Unlike
postpay , in this case advertising will be paid in advance, before receiving clicks or impressions. The account balance is replenished with the prepayment amount, and then funds are gradually written off from it in accordance with the cost of clicks. Ads are posted immediately after receiving the prepayment. Their display continues until the account has enough funds to pay for them. If the amount in your account expires, your ads will stop running until the next payment is made.
As mentioned above, the choice of form of payment is carried out in the account settings. There are two options: payment by credit card or prepayment by bank transfer. Please note that after selecting a payment method it will not be possible to change it.
')
After choosing the form of payment (with the legal address and all other data) you need to pay for the activation in the amount of 200 rubles. Payment is made by the following details:
Bank name: ZAO Citibank, Moscow
Bik: 044525202
Corr. Account: 30101810300000000202
Account number: 40702810784099976456
TIN: 7704582421
KPP: 770401001
Recipient: Google LLC
After activating the account, you can go directly to the payment of services. To do this, the required amount is entered on the “Payments” tab and the “Start” button is pressed to create a one-time reference number and a form with transfer information that contains all the information necessary to initiate a bank transfer. This reference number must be indicated when transferring funds. That's all.
Depending on the efficiency of the local branch of the bank, Google receives a bank transfer no later than five business days after it is sent. Payments are accepted in any Russian bank.
After Google receives the required amount and reference number, an email is sent to the client, and the ads immediately begin to appear on the sites.
The system of payment for AdWords services for Russia was developed by the programmer of the company Sasha Vladimirov. In the corporate blog, he
talks about this : “I approached the project to develop the AdWords payment service for Russia with particular interest. Because, as you probably guessed, unlike most countries for which I am developing, Russia is not alien to me. Although I have lived most of my life in the United States, but I speak Russian, I love Russian culture and, to my great surprise, I recently discovered that in my music collection there are more BG albums than Queen ”.
