Advizer officially entered the market
About entering the market of contextual advertising in RuNet today officially announced not only by Google . Announced the launch of a new contextual advertising system and the St. Petersburg Internet Agency "Audience" .
The product of the agency that was worked on for a year is called Advizer . This system realizes the possibility of attracting traffic from partner sites that occupy high positions in search engines. Its advantage is that developers see an easy-to-use interface for working with advertising materials and statistics.
Explaining the features of Advizer, the representative of the company Anton Malikov highlighted the possibility of fine-tuning the display of ads for each keyword, namely, the possibility of including or excluding morphological analysis of words and defining the "keywords" in the phrase. “This allows us to more accurately focus the display of advertising modules,” said Malikov.
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In addition, when creating Advizer, we paid attention to the problem of combating
fraudulent clicks - the so-called click fraud. “The developed algorithms minimize the loss of advertisers from the unfair actions of competitors,” the company said in a press release. In addition, customers of the system have a unique identifier for each source of visitors - it is needed to determine the effectiveness and degree of conversion of attracted traffic.
The main direction of the project development will be work on improving the quality of targeted traffic. New features will be added to increase its conversion.
Representatives of the "Auditorium" do not yet cover the market share that the company plans to occupy over time. At the same time, they intend to promote their contextual network by standard means - through direct advertising, publications in the media, training seminars.
The product of the agency that was worked on for a year is called Advizer . This system realizes the possibility of attracting traffic from partner sites that occupy high positions in search engines. Its advantage is that developers see an easy-to-use interface for working with advertising materials and statistics.
Explaining the features of Advizer, the representative of the company Anton Malikov highlighted the possibility of fine-tuning the display of ads for each keyword, namely, the possibility of including or excluding morphological analysis of words and defining the "keywords" in the phrase. “This allows us to more accurately focus the display of advertising modules,” said Malikov.
')
In addition, when creating Advizer, we paid attention to the problem of combating
fraudulent clicks - the so-called click fraud. “The developed algorithms minimize the loss of advertisers from the unfair actions of competitors,” the company said in a press release. In addition, customers of the system have a unique identifier for each source of visitors - it is needed to determine the effectiveness and degree of conversion of attracted traffic.
The main direction of the project development will be work on improving the quality of targeted traffic. New features will be added to increase its conversion.
Representatives of the "Auditorium" do not yet cover the market share that the company plans to occupy over time. At the same time, they intend to promote their contextual network by standard means - through direct advertising, publications in the media, training seminars.
Source: https://habr.com/ru/post/4797/
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