Service of manual placement of hyperlinks on someone else's text content

Link Exchange is a tool for influencing search engines. My project has no relation to search engines at all - the links are placed by javascript and for each visitor of the site the set may be different. And even more - it allows sites to “break away” and stop depending on the search traffic “directly”.

I will describe the idea of ​​a startup that I want to implement.

Some facts

1. The runner company has an affiliate program "HyperContext" - a program for selecting ads and displaying them in the text of articles as a hint for a keyword. Foreign Internet also has several similar advertising services.
2. There is an Orphus system : the user simply selects a piece of text that he does not like and press Ctrl + Enter, after which the information is immediately (and in the background!) Sent to the site’s webmaster

Task

I want to create a startup, the essence of which for the participants is as follows:

• Webmaster :
  
  1. First, it is registered on my startup and indicates its site.
  2. Secondly, it inserts a link to javascript into the body of the pages of its website and prescribes the display of a certain “graphic button”.
  3. Thirdly, apruvit (manually or automatically) ads placed with it.
  4. Fourth, displays the earnings.
  
  
• "Advertiser" :
  
  1. First, it registers on my startup, indicates its advertised sites and forms the content of the pop-up “ad units”, fills up the balance.
  2. Secondly, it searches for pages of advertising sites (partners of my system) on which target visitors appear and on which contains text that creates the necessary context to awaken the interest of target visitors to the “recommended resource”
  3. Thirdly, selects the necessary fragment of the text and presses the “graphic button” (which was created by the site owner - the system participant)
  4. Fourthly, it is authorized via the form created by the loaded script and selects the “ad” that is attached to the selected text.
  5. Fifth, monitors visitor statistics and monitors the progress of the advertising campaign.
  
  
• Service :
  
  1. First, it registers webmasters and advertisers. Apruvit site and moderated ads.
  2. Secondly, when visitors to the websites of the advertising network refer to the pages, they select (possibly using ranking) ads from advertisers for this page and “give” the corresponding javascript. As soon as the visitor hovers the mouse over the recommended link, a “tooltip” appears with “the ability to go to the advertised site”
  3. Thirdly, if necessary (depending on the wishes of the “advertiser” - to make a direct transition or through the service script) it takes into account and controls the transitions on the “advertisements”.
  4. Fourth, "controls financial flows."
  
  

Monetization of the project

There are two options:

1. Classic PPC - i.e. It is necessary to charge a fee from the advertiser for each click. It is embarrassing that we will have to “raise” the service for the fight against clickfrood from scratch, and this will require resources that are not there yet and it is not known whether they will be.
2. Subscription fee for all - clickfrod as such is meaningless, because the stimulus is lost in false clicks. But there is an interest to "arrange" your links in the most "profitable" places. I tend to choose this model of monetization.

Additionally

• The question remains with the least expensive, but user-friendly means of finding attractive sites for placing links. You can raise your indexing service (for example, based on Sphinx), but I would like to come up with a more “beautiful” and cheaper option.

I wrote down the main considerations - I hope that I clearly explained. I would like to hear your opinion and feedback on what was said. Thanks a lot in advance!