Strolling through the iTunes Store and looking at new
trailers , I came across an interesting thing. At the end of one of them (
http://www.apple.com/trailers/sony_pictures/2012/ ) saw:

Quite an interesting theory. Indeed, it is easier to remember the search query “2012” than a long site address. True, first you need to work hard on SEO.




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And, actually, the video itself: