J & P: mobile content market will reach $ 390 million
Researchers at J'son & Partners studied the state of the mobile content market in Russia and made forecasts for its development. According to their data, in 2006 the industry expects a 30% increase to $ 390 million.
The concept of "mobile content" in the country for 6 years. In the early years of its existence, and especially in 2003 and 2004, this market grew extensively, which was the result of the constant influx of new users of cellular communications. Low-cost TV advertising promoted prosperity. However, in 2005, the business suffered a crisis of consumer confidence, which, according to experts, led to some stagnation. Among the reasons that caused the loss of confidence in content providers, the low level of their services is indicated: sometimes ordered melodies do not reach, and those that have come down are not always pleasing with their quality. In addition, there is the phenomenon of mobile piracy, which also does not stimulate demand.
In 2006, as already mentioned, the mobile content market in the country will rise by 30%. The main growth drivers, researchers call the increased demand for more "heavy" multimedia content, as well as the development of mobile Internet and keeping Call TV - voice services in media projects. In the "big three" of mobile services, allocated in terms of growth, J & P puts content in media projects, music (real tones, polyphony) and entertainment (Java games) with voice services.
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At the same time, the structure of the mobile services market is characterized by an increase in concentration and specialization among content providers. Content operators are starting to play more actively - as well as “new” market participants: right holders and media companies. But at the same time, operators called J & P key players in 2006, as they introduced new billing schemes (WAP-click), invested in promoting VAS and content, reformed portals and introduced new conditions for working with content providers, contributing to the formation of aggregation services market in Russia.
Themselves about 200 mobile content providers in the country, and their top ten account for about 75% of the total market revenues. In 2006, the strategy of these companies was generally characterized by investments in user loyalty, regional expansion, the development of WAP as a channel for promotion, and a clearer positioning of its activities.
According to the forecasts of researchers, in 2007 the market will grow by 13% due to the growth in demand for operators' portal content, “cross-platform” with the Internet, as well as content specialization: applications for corporate clients and content by interest, in particular. Direct access to the consumer will increase the role of rights holders and media companies on the market.
The concept of "mobile content" in the country for 6 years. In the early years of its existence, and especially in 2003 and 2004, this market grew extensively, which was the result of the constant influx of new users of cellular communications. Low-cost TV advertising promoted prosperity. However, in 2005, the business suffered a crisis of consumer confidence, which, according to experts, led to some stagnation. Among the reasons that caused the loss of confidence in content providers, the low level of their services is indicated: sometimes ordered melodies do not reach, and those that have come down are not always pleasing with their quality. In addition, there is the phenomenon of mobile piracy, which also does not stimulate demand.
In 2006, as already mentioned, the mobile content market in the country will rise by 30%. The main growth drivers, researchers call the increased demand for more "heavy" multimedia content, as well as the development of mobile Internet and keeping Call TV - voice services in media projects. In the "big three" of mobile services, allocated in terms of growth, J & P puts content in media projects, music (real tones, polyphony) and entertainment (Java games) with voice services.
')
At the same time, the structure of the mobile services market is characterized by an increase in concentration and specialization among content providers. Content operators are starting to play more actively - as well as “new” market participants: right holders and media companies. But at the same time, operators called J & P key players in 2006, as they introduced new billing schemes (WAP-click), invested in promoting VAS and content, reformed portals and introduced new conditions for working with content providers, contributing to the formation of aggregation services market in Russia.
Themselves about 200 mobile content providers in the country, and their top ten account for about 75% of the total market revenues. In 2006, the strategy of these companies was generally characterized by investments in user loyalty, regional expansion, the development of WAP as a channel for promotion, and a clearer positioning of its activities.
According to the forecasts of researchers, in 2007 the market will grow by 13% due to the growth in demand for operators' portal content, “cross-platform” with the Internet, as well as content specialization: applications for corporate clients and content by interest, in particular. Direct access to the consumer will increase the role of rights holders and media companies on the market.
Source: https://habr.com/ru/post/4781/
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