The course "Fundamentals of technological entrepreneurship" (alpha version) in ITMO is over
On Wednesday, December 24, the final lesson of the course “Basics of technological entrepreneurship” was held.
At the lesson we did not learn the new, but summed up and tested our knowledge. A kind of set-up was arranged. The students were divided into pairs (about 8 people came to this lesson), distributed sheets with questions and half an hour to prepare well-reasoned answers. Then, in pairs, we talked with teachers.
Below are the questions that we received on the standings. All three answers are correct, but there is more correct, less and the most "wrong."
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1) When you want to sell your products to an existing community united by a common interest, you wonder:
a) What can we do for these people?
b) What else are these people interested in?
c) How much are these people willing to pay for our product?
2) If loyal consumers (earlyvangelysts) are dissatisfied with the concept of the product, created according to their recommendations, then you should:
a) Choose a new market for work
b) Search for more loyal customers
c) Develop a new concept based on customer feedback
3) It is worth running a product into mass production only when:
a) Prototype sales met expectations
b) Prototype sales met expectations, and production costs will keep prices lower than those of competitors
c) Prototype sales are close to expectations, and the production scheme will increase the value of the product without a significant increase in costs.
4) Sales in B2B markets are first of all.
a) Assisting the client in carrying out his business tasks
b) Punctuality, timely delivery, willingness to compromise
c) Assertiveness, energy, openness to new ideas.
5) In the chain of sales-development-marketing:
a) Development depends on sales and marketing results.
b) All three elements are related "on equal terms"
c) Development model and marketing campaigns depend on sales results.
6) Hiring a new seller in your company follows
a) Request recommendations from previous jobs, reassign him to the head of the department, providing information about the company and its products
b) Pay attention to personal qualities, telling him about your product and how you started selling it
c) Pay attention to personal qualities, sit at the table and give freedom for 2 months, and then adjust its actions
7) Marketing is above all
a) Analysis of market opportunities and selection of promising target markets for
b) Implementation of business processes in the direction of the flow of goods and services from producer to consumer
c) Sales and Promotion Promotion
8) Find your place in the market, understand and appreciate the advantages and disadvantages of your product in relation to competing ones; it is most convenient with the help of
a) Value curves and market maps
b) Value chain analysis
c) SWOT analysis
9) Value proposition (“proposed value”) answers the question
a) How is your product better than competitors?
b) What problems does your product solve and how?
c) How much is the cost of your product less than the cost of a competitor's product?
10) For the search and validation of innovative business ideas is especially important:
a) Subscribe to all major RSS and read major media
b) Meet and communicate with representatives of the industry of interest.
c) Understand what visions exist for the problem you want to solve, and try to shape your
Promised certificates said they will be available next year. And it is better to come to courses that will already be paid. They promised not to repeat and work according to plan.
At the lesson we did not learn the new, but summed up and tested our knowledge. A kind of set-up was arranged. The students were divided into pairs (about 8 people came to this lesson), distributed sheets with questions and half an hour to prepare well-reasoned answers. Then, in pairs, we talked with teachers.
Below are the questions that we received on the standings. All three answers are correct, but there is more correct, less and the most "wrong."
')
1) When you want to sell your products to an existing community united by a common interest, you wonder:
a) What can we do for these people?
b) What else are these people interested in?
c) How much are these people willing to pay for our product?
2) If loyal consumers (earlyvangelysts) are dissatisfied with the concept of the product, created according to their recommendations, then you should:
a) Choose a new market for work
b) Search for more loyal customers
c) Develop a new concept based on customer feedback
3) It is worth running a product into mass production only when:
a) Prototype sales met expectations
b) Prototype sales met expectations, and production costs will keep prices lower than those of competitors
c) Prototype sales are close to expectations, and the production scheme will increase the value of the product without a significant increase in costs.
4) Sales in B2B markets are first of all.
a) Assisting the client in carrying out his business tasks
b) Punctuality, timely delivery, willingness to compromise
c) Assertiveness, energy, openness to new ideas.
5) In the chain of sales-development-marketing:
a) Development depends on sales and marketing results.
b) All three elements are related "on equal terms"
c) Development model and marketing campaigns depend on sales results.
6) Hiring a new seller in your company follows
a) Request recommendations from previous jobs, reassign him to the head of the department, providing information about the company and its products
b) Pay attention to personal qualities, telling him about your product and how you started selling it
c) Pay attention to personal qualities, sit at the table and give freedom for 2 months, and then adjust its actions
7) Marketing is above all
a) Analysis of market opportunities and selection of promising target markets for
b) Implementation of business processes in the direction of the flow of goods and services from producer to consumer
c) Sales and Promotion Promotion
8) Find your place in the market, understand and appreciate the advantages and disadvantages of your product in relation to competing ones; it is most convenient with the help of
a) Value curves and market maps
b) Value chain analysis
c) SWOT analysis
9) Value proposition (“proposed value”) answers the question
a) How is your product better than competitors?
b) What problems does your product solve and how?
c) How much is the cost of your product less than the cost of a competitor's product?
10) For the search and validation of innovative business ideas is especially important:
a) Subscribe to all major RSS and read major media
b) Meet and communicate with representatives of the industry of interest.
c) Understand what visions exist for the problem you want to solve, and try to shape your
Promised certificates said they will be available next year. And it is better to come to courses that will already be paid. They promised not to repeat and work according to plan.
Source: https://habr.com/ru/post/47801/
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