Google may be testing an ad network for elite customers.
Testing of the new advertising network Display Advertising Network (DAN) is carried out under conditions of great secrecy, - says one of the bloggers, who since September this year allegedly participates in tests with his website The TechZone . He said that sites for participation in testing are selected manually.
According to him, the DAN network is intended for placing graphic advertising, as well as video and multimedia exclusively on the CPM model, that is, with payment for the number of impressions. Actually, multimedia formats can now be placed within the framework of AdSense campaigns, including pay-per-impression. However, the creation of a separate network is a clear signal that Google wants to sharply stimulate the development of this segment.
Unlike AdSense partners who don’t even know about how much Google earns them, there are direct contracts with partners in the DAN network specifying the minimum guaranteed number of banner display by Google. The contract is for a year. Google can put a partner and more advertising, and it will also be paid.
According to experts, the main clients for whom this advertising network was launched are large corporations from the Fortune 1000 list. As is known, they use advertising to solve not only marketing problems, but also branding tasks . For them it is very important that the advertisement is beautiful, memorable, large, and also it is important to ensure as much as possible coverage of the audience, scroll the maximum number of banner-shows on the most high-quality sites. Clicking on such advertising is not necessary. Viewers should just watch to the end and learn the advertising message.
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For branding tasks, multimedia banners with pay-per-impression CPM are ideal. This format is offered by Google in its new advertising network.
Google is already the absolute leader in text advertising and the CPC (pay-per-click) advertising market, so expanding its presence and entering the CPM market is a logical step for the Internet giant.
However, there is not a single mention of the existence of the DAN network on the official Google sites, and the company's PR department yesterday officially denied testing such a network.
According to him, the DAN network is intended for placing graphic advertising, as well as video and multimedia exclusively on the CPM model, that is, with payment for the number of impressions. Actually, multimedia formats can now be placed within the framework of AdSense campaigns, including pay-per-impression. However, the creation of a separate network is a clear signal that Google wants to sharply stimulate the development of this segment.
Unlike AdSense partners who don’t even know about how much Google earns them, there are direct contracts with partners in the DAN network specifying the minimum guaranteed number of banner display by Google. The contract is for a year. Google can put a partner and more advertising, and it will also be paid.
According to experts, the main clients for whom this advertising network was launched are large corporations from the Fortune 1000 list. As is known, they use advertising to solve not only marketing problems, but also branding tasks . For them it is very important that the advertisement is beautiful, memorable, large, and also it is important to ensure as much as possible coverage of the audience, scroll the maximum number of banner-shows on the most high-quality sites. Clicking on such advertising is not necessary. Viewers should just watch to the end and learn the advertising message.
')
For branding tasks, multimedia banners with pay-per-impression CPM are ideal. This format is offered by Google in its new advertising network.
Google is already the absolute leader in text advertising and the CPC (pay-per-click) advertising market, so expanding its presence and entering the CPM market is a logical step for the Internet giant.
However, there is not a single mention of the existence of the DAN network on the official Google sites, and the company's PR department yesterday officially denied testing such a network.
Source: https://habr.com/ru/post/4753/
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