What Web 2.0 Startups Do During A Recession
The last few years have become the heyday of the new generation of Internet startups, the so-called Web 2.0 projects. In five years, their advertising revenues jumped from $ 6 billion to $ 21 billion. But the recession could cause this bubble to burst, as happened in 2001. Which companies will survive the hard times better than others - writes the Wall Street Journal .
According to venture investors, the easiest to be three types of startups. Those who have:
1) a large audience;
2) direct response advertising sales model: CPC and CPA instead of CPM;
3) niche content.
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In a period of uncertainty, advertisers will cut advertising costs and concentrate on the most effective advertising sites. Marketers will choose the well-known and proven methods of placing advertising budgets. They will be more likely to use behavioral targeting and other forms of targeting.
Experts advise start-ups with an actively growing audience to increase the staff of advertising agents in order to continue to increase the volume of advertising placed.
According to venture investors, the easiest to be three types of startups. Those who have:
1) a large audience;
2) direct response advertising sales model: CPC and CPA instead of CPM;
3) niche content.
')
In a period of uncertainty, advertisers will cut advertising costs and concentrate on the most effective advertising sites. Marketers will choose the well-known and proven methods of placing advertising budgets. They will be more likely to use behavioral targeting and other forms of targeting.
Experts advise start-ups with an actively growing audience to increase the staff of advertising agents in order to continue to increase the volume of advertising placed.
Source: https://habr.com/ru/post/47514/
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