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Blogs@Mail.Ru celebrate their first birthday

The other day, the service of Blogi@Mail.ru is one year since the launch of the project. Official statistics says that during this time almost 800 thousand diaries, 20 thousand communities, whose users made 3.5 million entries and left 14.5 million comments, were created on the “Blogs”.

The figures are quite solid, although they do not amaze with their mass character. According to the Yandex rating , the Mail.ru blog service ranks fourth in the list of popularity.

Over the year, the project capabilities have been significantly expanded. For example, to help a newbie find new friends and learn about interesting communities, a “ribbon of friends of all friends” was created, as well as a special form allowing you to invite new users to your “Blogs” - your old friends, classmates, classmates, colleagues. Of course, most of the functions were taken over from other similar services, but there are some special, so far only available in this “stuff” service. They are also connected with the fact that this fall Blogi@Mail.ru turned into the so-called "multimedia means of self-expression." Now, besides text recordings and photographs, users have the opportunity to publish video and voice recordings in diaries. The publication of videos became possible due to the appearance of the video hosting service of Video@Mail.ru and its close integration with blogs. For voice recordings, a special interface is implemented - they can be added using a mobile phone. Another interesting fact is that for this it is not necessary to be near the computer. You can call a special number from any point where there is a mobile connection and an unexpected thought that comes to mind will be immediately available to all “friends”.
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To increase the popularity of the project Blogs@Mail.ru, the company attracts “heavy artillery” - “public” persons. “Star diaries” , according to Mail.ru, aroused great interest among users. Within the project, famous people, musicians, writers, TV and radio hosts keep their online diaries and communicate on equal terms with other bloggers. Sometimes the number of comments to the 1st stellar record often reaches 400-500 pieces.

“The draft of the Blog@Mail.ru is one of the most important elements of our strategy for creating a unified communication environment within our portal,” says Dmitry Grishin, CEO of Mail.ru. - We try not only to provide users with access to the most popular types of communication on the Internet, but also to integrate them as much as possible. A significant increase in the popularity of the project suggests that we are on the right track. ”

However, this path will be long and difficult. It seems that the closest competitors are firmly settled in their positions, and all the new fighters are selected for the “front line” - Comby.ru is being reformed, Blog.ru is plotting something , Soup is buying services for Livejournal, and they are already writing about blogs from Yandex fiction writers It seems that in the coming months the alignment of forces in the Runet blogosphere will change a little. How exactly and in whose favor we will find out in the first quarter of the new year. By the way, just in this period, according to information sources, Mail.ru is preparing to launch its own search engine. Will it help?

Source: https://habr.com/ru/post/4747/


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