Google begins to accept applications for radio advertising
The fact that Google intends to launch the radio version of AdSense, it became clear in January of this year, when dMarc Broadcasting, which is programming radio campaigns, was purchased. Even then it became clear that the Internet advertising giant decided to expand its sphere of influence and go beyond the Internet.
In July, the first information appeared on the future service of Audio Ads. Then it became known that Google is conducting a survey among some users of the AdSense system. The topic of the survey was just advertising on the radio, which was supposed to “connect advertisers directly to radio stations through an automated process”, simplify the process of selling and planning radio ads, and establish a direct connection with “creative talents” who are directly involved in the production of advertising. It was planned that the minimum budget for an advertising campaign on radio would not exceed $ 200.
However, the implementation of ambitious plans took almost a year. Just now, Google is starting to test the system Audio Ads. Although this has not yet been officially announced, but the registration of advertisers in the Audio Ads service has already opened online: here is the main page of the site (labeled “Under Construction”), the link to the registration (adds Audio Ads to the list of services and sends to the main page of the site, which is not yet available) and the page for authorizing users (you can see Audio Ads in the list of your services).
Add that quite recently there was a leak of information from Google, as a result of which images from the Audio Ads presentation for advertisers were published online. From them, you can also extract some interesting facts. For example, that Google’s audio advertising platform now includes more than 800 radio stations that cover 87% of the United States, and in the future the number of sites will exceed 5,000 stations.
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According to the company's official representatives, testing of Audio Ads will begin before the end of this year . It is possible that this will happen in the coming days.
In July, the first information appeared on the future service of Audio Ads. Then it became known that Google is conducting a survey among some users of the AdSense system. The topic of the survey was just advertising on the radio, which was supposed to “connect advertisers directly to radio stations through an automated process”, simplify the process of selling and planning radio ads, and establish a direct connection with “creative talents” who are directly involved in the production of advertising. It was planned that the minimum budget for an advertising campaign on radio would not exceed $ 200.
However, the implementation of ambitious plans took almost a year. Just now, Google is starting to test the system Audio Ads. Although this has not yet been officially announced, but the registration of advertisers in the Audio Ads service has already opened online: here is the main page of the site (labeled “Under Construction”), the link to the registration (adds Audio Ads to the list of services and sends to the main page of the site, which is not yet available) and the page for authorizing users (you can see Audio Ads in the list of your services).
Add that quite recently there was a leak of information from Google, as a result of which images from the Audio Ads presentation for advertisers were published online. From them, you can also extract some interesting facts. For example, that Google’s audio advertising platform now includes more than 800 radio stations that cover 87% of the United States, and in the future the number of sites will exceed 5,000 stations.
')
According to the company's official representatives, testing of Audio Ads will begin before the end of this year . It is possible that this will happen in the coming days.
Source: https://habr.com/ru/post/4744/
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