10 rules of good design

1. Create communication, not decorations.
2. Use visual language.
3. Use a maximum of two headsets. Okay, maybe three.
4. Meaningfully select colors.
5. If you can do less, then do so.
6. Gaps and voids are magical - use them and not just hammer in something.
7. Treat the text set as if it were just as important.
8. Do not be subjective; Remember that you do not only for yourself.
9. Be convincing. Do everything purposefully - or do not do at all.
10. Symmetry is absolute evil.

Number 3 (typography). Remember that even in one headset there are many different styles (for example, normal, light, ultra light, narrow, italic, bold, superfat, etc.), so think about working with only one professional headset for a project and see what you can do. I prefer grotesque headsets, but the combination can also work well in screen typography (Apple, for example, uses Helvetica and Apple Garamond together).

Number 10 (symmetry). Well, symmetry is not evil, in fact it can be quite beautiful and soothing, (or serious, etc.). But symmetry can also be rather dull and predictable. Asymmetrical design is more dynamic in general and can give more freedom and expressiveness. I myself have something to do with asymmetry (maybe because I have a crooked nose from playing American football). Zen aesthetics, too, all about asymmetry (Fukinsei 斉).

Original (English): 10 rules for making good design
')
Translation: © Ruslan Grokhovetsky , Alexey Kulakov , Alexey Markin .