Nigma came up with an invisible hat for online stores
This week it became known that an additional search engine has been implemented in the Nigma search engine. Now, if desired, search engine users can independently exclude unwanted groups of sites from the results. For example, online shopping.
What is the use of this user? Consider a simple example - buying a laptop. Before buying a computer, I, as a person who is not very knowledgeable in this, wanted to search various reviews on the Internet. In the search results for the word "laptop" the first few pages are occupied by online stores. Perhaps in some of them you can find small reviews of the equipment being sold. However, it is not necessary to count on the objectivity and independence of these texts. Nigma proposes simply to exclude a group of sites that is not interesting to me in this situation. As a result of filtering, the query “laptop” with excluded online stores is among the first to receive a link to the ixbt.com website. It presents independent reviews of laptops, and, accordingly, I can buy exactly the laptop that best meets my requirements, and not the one that the “optimizers” advanced.
“With the introduction of new functionality, we hope that our users will be able to find the information they need much faster. In particular, if turning off online stores becomes popular, we will make this feature available by default, ”says Victor Lavrenko, head of the Nigma.Ru development team.
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You can exclude not only online stores, but also any other groups of sites with unnecessary information for users.
This mechanism is very interesting and useful for the “seeker” move. But surely not everyone will be happy with this exclusion from the search results. It is known that the lion's share of visitors to online sales sites comes precisely from similar requests from search engines. Loss of traffic threatens sellers financial losses.
It turns out that "Nigma" works for users. Therefore, it is not surprising that more and more users prefer to search through this site. It exists about one and a half years. Unique search methods are developed by undergraduate and graduate students of Moscow State University. MV Lomonosov. Although often the ideas are added by the users themselves.
“We are grateful to our users who constantly offer us various improvements to our search engine,” confirms Victor Lavrenko. “The fact that the project is used more and more, and the fact that clicks on clusters make up more than 30% of all requests, shows that we are moving in the right direction and users really need clustering.”
In addition to all this, in November, the Foundation for Assistance to the Development of Small Enterprises in the Scientific and Technical Sphere announced that it was going to financially support the developers of Nigma. Within three years, he will allocate about 9 million rubles ($ 340 thousand) for scientific research in the field of creating new algorithms for Internet search engines. Surely, this help will push developers to new revolutionary methods and solutions. Who knows, maybe in a couple of years, this search engine will drop the search monsters from the Olympus and take the leading place in Runet.
What is the use of this user? Consider a simple example - buying a laptop. Before buying a computer, I, as a person who is not very knowledgeable in this, wanted to search various reviews on the Internet. In the search results for the word "laptop" the first few pages are occupied by online stores. Perhaps in some of them you can find small reviews of the equipment being sold. However, it is not necessary to count on the objectivity and independence of these texts. Nigma proposes simply to exclude a group of sites that is not interesting to me in this situation. As a result of filtering, the query “laptop” with excluded online stores is among the first to receive a link to the ixbt.com website. It presents independent reviews of laptops, and, accordingly, I can buy exactly the laptop that best meets my requirements, and not the one that the “optimizers” advanced.
“With the introduction of new functionality, we hope that our users will be able to find the information they need much faster. In particular, if turning off online stores becomes popular, we will make this feature available by default, ”says Victor Lavrenko, head of the Nigma.Ru development team.
')
You can exclude not only online stores, but also any other groups of sites with unnecessary information for users.
This mechanism is very interesting and useful for the “seeker” move. But surely not everyone will be happy with this exclusion from the search results. It is known that the lion's share of visitors to online sales sites comes precisely from similar requests from search engines. Loss of traffic threatens sellers financial losses.
It turns out that "Nigma" works for users. Therefore, it is not surprising that more and more users prefer to search through this site. It exists about one and a half years. Unique search methods are developed by undergraduate and graduate students of Moscow State University. MV Lomonosov. Although often the ideas are added by the users themselves.
“We are grateful to our users who constantly offer us various improvements to our search engine,” confirms Victor Lavrenko. “The fact that the project is used more and more, and the fact that clicks on clusters make up more than 30% of all requests, shows that we are moving in the right direction and users really need clustering.”
In addition to all this, in November, the Foundation for Assistance to the Development of Small Enterprises in the Scientific and Technical Sphere announced that it was going to financially support the developers of Nigma. Within three years, he will allocate about 9 million rubles ($ 340 thousand) for scientific research in the field of creating new algorithms for Internet search engines. Surely, this help will push developers to new revolutionary methods and solutions. Who knows, maybe in a couple of years, this search engine will drop the search monsters from the Olympus and take the leading place in Runet.
Source: https://habr.com/ru/post/4732/
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