Enterprise 2.0 concept: half full or half empty?
In recent weeks, disputes over the prospect of using Web 2.0 tools in companies and organizations (Enterprise 2.0) have hardened again. The verses were after the Forrester report www.reuters.com/article/pressRelease/idUS122851+21-Apr-2008+BW20080421 , which predicted the rapid development of Enterprise 2.0 technologies up to and including 2013, the debate began to intensify as the global economic the crisis that everyone has been talking about has already erupted.
At the same time, supporters and opponents of Enterprise 2.0 interpret the fact of shocks in world markets to their own advantage. Proponents say that new economic models that will begin to triumph in a post-crisis economy will inevitably rely on modern methods of organizing businesses, on which social networking technology is oriented. It is necessary, they say, only to fill the second half of the full “glass” of Enterprise 2.0.
Opponents, on the contrary, argue that companies and organizations will not be too fat for a long time and draw a simple conclusion from this: they say, it’s not at all soon that someone will need a half empty Enterprise 2.0 glass.
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More recently, two new Enterprise 2.0 reports have appeared, with which anyone interested in the relevant technologies is strongly recommended to read:
Building the Web 2.0 Enterprise: McRinsey Global Survey Results (Building Web 2.0 Enterprise: The results of a global study from McRinsey)
Forrester TechRadar For Vendor Strategists: Enterprise 2.0 (Forrester Technical Radar: Supplier Strategy)
So what is interesting: again, pessimists and optimists interpret the results of these reports in different ways, based on their understanding of the nature of filling the “glass”.
I have already considered some arguments of the parties in my last notes [ 1 , 2 , 3 ] on the subject of using social networking tools in business. Therefore, I will not repeat myself, but leave it to those who decide to get acquainted with these reports in one way or another, to decide for themselves on the content of this very “glass”: is it half full or half empty?
I, in turn, again, as in the case of my last recommendations on cloud computing, I do not promise to translate these reports, but I’ll try to make a generalized summary of them, if, of course, readers need it. .
Well, for those who first encountered the notion of Enterprise 2.0 or want to get the most general idea of ​​this technology, refer to my notes on this issue, published in my iTechBridge - blog . On the same information site constantly appear new links on the business "social sphere" .
At the same time, supporters and opponents of Enterprise 2.0 interpret the fact of shocks in world markets to their own advantage. Proponents say that new economic models that will begin to triumph in a post-crisis economy will inevitably rely on modern methods of organizing businesses, on which social networking technology is oriented. It is necessary, they say, only to fill the second half of the full “glass” of Enterprise 2.0.
Opponents, on the contrary, argue that companies and organizations will not be too fat for a long time and draw a simple conclusion from this: they say, it’s not at all soon that someone will need a half empty Enterprise 2.0 glass.
')
More recently, two new Enterprise 2.0 reports have appeared, with which anyone interested in the relevant technologies is strongly recommended to read:
Building the Web 2.0 Enterprise: McRinsey Global Survey Results (Building Web 2.0 Enterprise: The results of a global study from McRinsey)
Forrester TechRadar For Vendor Strategists: Enterprise 2.0 (Forrester Technical Radar: Supplier Strategy)
So what is interesting: again, pessimists and optimists interpret the results of these reports in different ways, based on their understanding of the nature of filling the “glass”.
I have already considered some arguments of the parties in my last notes [ 1 , 2 , 3 ] on the subject of using social networking tools in business. Therefore, I will not repeat myself, but leave it to those who decide to get acquainted with these reports in one way or another, to decide for themselves on the content of this very “glass”: is it half full or half empty?
I, in turn, again, as in the case of my last recommendations on cloud computing, I do not promise to translate these reports, but I’ll try to make a generalized summary of them, if, of course, readers need it. .
Well, for those who first encountered the notion of Enterprise 2.0 or want to get the most general idea of ​​this technology, refer to my notes on this issue, published in my iTechBridge - blog . On the same information site constantly appear new links on the business "social sphere" .
Source: https://habr.com/ru/post/47267/
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