Corporate blog as a PR tool
What types of blogs can I highlight at the moment? Blogs can be collective and individual, copyright. Author blogs are kept by one person, for example, Dmitry Medvedev's video blog. Team blogs are published by friends, colleagues. In addition, there are corporate blogs. They can be attributed to the individual, when the blog is an employee or head of the company, and to the collective, if it is a group of colleagues or a department.
Blog classification.
By the number of authors:
1. Collective
2. Customized
By type of submission:
1. Textual
2. Audioblogs (podcasts)
3. Videoblogs
By the nature of the hosting:
1. On the blog service
2. On a separate hosting.
Content:
1. News
2. Describing personal events
3. Specialized
According to the audience:
1. External
2. Internal
3. Mixed
There is a lot of talk about PR in blogs and corporate blogs too. However, it is worth separating such concepts as PR in blogs in general and PR in corporate blogs. If blogs are read because it is interesting, or because a friend is writing, or because “everyone reads”, then a third-party reader’s corporate blog should also be lured. But it is more likely to SEO. Another thing is to leave the reader, moreover, to make him loyal to the blog in general and the company in particular. The main rule is not to write about the product directly. Write about the market, about everything that surrounds your business - and then it will be interesting. Do the analysis, write intelligently - but do not forget about the "human face of the company." Funny occasions and birthday greetings will also not be superfluous. Describe the value of your product in comparison with something. In general, the main difference between a corporate blog (I am speaking now only about external blogs) - advertising here is perceived very organically. There is hysteria in Runet now - any mention of the brand in the post, and the author is suspected of jeans, they say, sold out, a parasite! Therefore, bloggers, and even more so thousanders, once again your brand and not mentioned (with all the possible loyalty). And hidden advertising in the corporate blog is perceived a priori. However, to make a good, working blog is not so easy. You need to write regularly, respond to all (if possible) comments. And I beg you, no press releases!
Examples of good corporate blogs:
cekc.by/blog - blog of the Belarusian sex shop. good for everyone, it is a pity that he was abandoned.
blogbrandaid.com - a wonderful blog of the Ukrainian BrandAid
Examples of bad corporate blogs:
community.livejournal.com/norilsk_metal
More like a press release collection. What is the human face of the business!
List of Russian corporate blogs:
blog.netmind.ru/2007/06/28/vse-korporativnye-blogi-runeta
Blog classification.
By the number of authors:
1. Collective
2. Customized
By type of submission:
1. Textual
2. Audioblogs (podcasts)
3. Videoblogs
By the nature of the hosting:
1. On the blog service
2. On a separate hosting.
Content:
1. News
2. Describing personal events
3. Specialized
According to the audience:
1. External
2. Internal
3. Mixed
There is a lot of talk about PR in blogs and corporate blogs too. However, it is worth separating such concepts as PR in blogs in general and PR in corporate blogs. If blogs are read because it is interesting, or because a friend is writing, or because “everyone reads”, then a third-party reader’s corporate blog should also be lured. But it is more likely to SEO. Another thing is to leave the reader, moreover, to make him loyal to the blog in general and the company in particular. The main rule is not to write about the product directly. Write about the market, about everything that surrounds your business - and then it will be interesting. Do the analysis, write intelligently - but do not forget about the "human face of the company." Funny occasions and birthday greetings will also not be superfluous. Describe the value of your product in comparison with something. In general, the main difference between a corporate blog (I am speaking now only about external blogs) - advertising here is perceived very organically. There is hysteria in Runet now - any mention of the brand in the post, and the author is suspected of jeans, they say, sold out, a parasite! Therefore, bloggers, and even more so thousanders, once again your brand and not mentioned (with all the possible loyalty). And hidden advertising in the corporate blog is perceived a priori. However, to make a good, working blog is not so easy. You need to write regularly, respond to all (if possible) comments. And I beg you, no press releases!
Examples of good corporate blogs:
cekc.by/blog - blog of the Belarusian sex shop. good for everyone, it is a pity that he was abandoned.
blogbrandaid.com - a wonderful blog of the Ukrainian BrandAid
Examples of bad corporate blogs:
community.livejournal.com/norilsk_metal
More like a press release collection. What is the human face of the business!
List of Russian corporate blogs:
blog.netmind.ru/2007/06/28/vse-korporativnye-blogi-runeta
')
Source: https://habr.com/ru/post/47261/
All Articles