Online store of contact lenses "EXOLINZA"

I always wanted to make the online store as convenient as possible for the visitor - so that without unnecessary gestures on the pages, heaps of transitions between the basket and the catalog, etc.

What had to fight . Presentation of many types of goods in online stores have their own characteristics. The feature of contact lenses is that there are only a few dozen brands themselves, but each contact lens has several parameters - possible diopters, radius of curvature, color, and others. Therefore, several dozen items in the catalog are poured into several thousand items in stock. A good online store should be associated with the remnants of the warehouse to show the visitor that such a lens with a -2 diopter is available, and with -3 it may be missing. This is a small preface - so that you have a little idea about contact lenses.

Implementation . It was decided to implement using AJAX technology. Goals: to reduce the amount of loading of secondary information, to make it convenient to add goods to the basket.
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The result is www.exolinza.ru . I would like to hear your opinion. In addition, invite to participate in a unique referral affiliate program of our online store (details here: www.exolinza.ru/partner.asp )

To fully appreciate the convenience and disadvantages, you can do all the way with a test order. For test orders - when making out in the field Last name specify “Test”. I would be very grateful for the healthy criticism, comments and suggestions.