Every eighth Internet user listens to podcasts
The latest audience survey of podcasts was conducted by the Pew Internet & American Life Project in August 2006 and published in November ( PDF ). It turned out that in the six months that have passed since the last measurement in February-April, podcasting made a huge jump in popularity . The audience of listeners of audio files from the Internet has grown from 7% to 12%. At least, this proportion of respondents reported that they at least once downloaded podcasts from the Internet. Since here we are talking about American users, we can conclude that only in the US, the audience of podcasting is 17 million people.
However, the number of "enthusiastic" listeners is still small: no more than 1% of Internet users download podcasts daily. In other words, podcasting has not yet entered into the daily habits of users, although it has already become an everyday technology for them. This is not surprising, because a year ago, the famous Oxford Dictionary declared podcasting "the word of the year."
As with any new technology, podcasting is more popular among users up to 29 years old, as well as among those who have more experience on the Internet. Men listen to “personal radio” twice as often as women. The income level has virtually no effect on the propensity to download conversations from the Internet, while broadband access enhances this propensity by about 40%.
The most important factor that influences the popularity of podcasting is the number of MP3 players among the population. As the survey showed, now every fifth American has portable players, and among Internet users this percentage is 26%.
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Researchers note that technology has evolved greatly in recent years. Previously, these were simple audio files in MP3 format, and now the world's leading podcasters include both photos and text comments (so-called “shounts”) and even video fragments in their shows. In other words, podcasting is becoming a universal tool for multimedia journalism .
Subjects podcasts have significantly expanded. Now everyone can find a theme to his liking: from music and fashion to religion and politics. Even the most famous media corporations regularly publish podcasts with fragments of their popular radio and television shows. The number of feeds on the largest podcast terminals is growing exponentially. On some of them the number of files in the archive has already exceeded one million.
The Pew telephone survey was conducted among 2,928 people (of which 972 were Internet users), while the margin of error does not exceed 3.5 percentage points.
However, the number of "enthusiastic" listeners is still small: no more than 1% of Internet users download podcasts daily. In other words, podcasting has not yet entered into the daily habits of users, although it has already become an everyday technology for them. This is not surprising, because a year ago, the famous Oxford Dictionary declared podcasting "the word of the year."
As with any new technology, podcasting is more popular among users up to 29 years old, as well as among those who have more experience on the Internet. Men listen to “personal radio” twice as often as women. The income level has virtually no effect on the propensity to download conversations from the Internet, while broadband access enhances this propensity by about 40%.
The most important factor that influences the popularity of podcasting is the number of MP3 players among the population. As the survey showed, now every fifth American has portable players, and among Internet users this percentage is 26%.
')
Researchers note that technology has evolved greatly in recent years. Previously, these were simple audio files in MP3 format, and now the world's leading podcasters include both photos and text comments (so-called “shounts”) and even video fragments in their shows. In other words, podcasting is becoming a universal tool for multimedia journalism .
Subjects podcasts have significantly expanded. Now everyone can find a theme to his liking: from music and fashion to religion and politics. Even the most famous media corporations regularly publish podcasts with fragments of their popular radio and television shows. The number of feeds on the largest podcast terminals is growing exponentially. On some of them the number of files in the archive has already exceeded one million.
The Pew telephone survey was conducted among 2,928 people (of which 972 were Internet users), while the margin of error does not exceed 3.5 percentage points.
Source: https://habr.com/ru/post/4714/
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