Make money twice
Much of the IT industry is still trying frantically to figure out how to make the first money (hint: hire people). But with those who have already perfected this skill, I want to talk about the next step - how to get rich a little second / third / fourth time.
Making money on unique content is not difficult, unless of course you are not afraid to make money in principle. You can sell your content, offer a subscription to it, you can talk about it, etc. But what is much more interesting, and easy, is to squeeze out a bit of green again from what has already earned its income.
Different presentation of the material allows you to earn several times on the same content. This is a great way to raise profits without spending huge amounts on costs.
Money times: we publish a huge amount of our ideas on our blog (comment: Signal vs. Noise ). We publish topics that bring traffic. We make money on traffic, as we place ads in the sidebar and footer. Not very much - a couple of thousand a month.
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Money two: we put together the best posts from our blog about our software development philosophy and turned it into a PDF book called "Getting Real". We sold it for $ 19. We earned a couple hundred thousand dollars on this.
Money Three: we took a “Getting Real” PDF book and turned it into paper at Lulu.com , which sells for $ 25 apiece. The interest is small - a couple of thousand dollars a month, but the book is now ranked 4th in sales for Lulu.
Money four: we took the content of the book “Getting Real” and created a series of conferences on this strategy. Just a couple of these a year, but in the end it turned out that on average we received about $ 50,000 for each of them.
If we summarize all of the above, then it turns out that we had about $ 100k on advertising on the blog and on the company's website (about two years), $ 350k on the PDF version of the book and about $ 65k on paper, and also something then about $ 250k for all the “Getting Real” conferences (before it was renamed “Building of Basecamp”).
That is, roughly speaking, $ 765,000 over the past couple of years on, roughly speaking, the same content. Inside out and ideas about how we conduct our business. Posts in blog, pdf, paper and conferences.
Perhaps we could make a couple more moves and make more than a million.
Regardless of what they give you right now crumbs, scattered to the right and left, you probably already created an excellent basis to earn your money the second time.
Making money on unique content is not difficult, unless of course you are not afraid to make money in principle. You can sell your content, offer a subscription to it, you can talk about it, etc. But what is much more interesting, and easy, is to squeeze out a bit of green again from what has already earned its income.
Reforming
Different presentation of the material allows you to earn several times on the same content. This is a great way to raise profits without spending huge amounts on costs.
Money times: we publish a huge amount of our ideas on our blog (comment: Signal vs. Noise ). We publish topics that bring traffic. We make money on traffic, as we place ads in the sidebar and footer. Not very much - a couple of thousand a month.
')
Money two: we put together the best posts from our blog about our software development philosophy and turned it into a PDF book called "Getting Real". We sold it for $ 19. We earned a couple hundred thousand dollars on this.
Money Three: we took a “Getting Real” PDF book and turned it into paper at Lulu.com , which sells for $ 25 apiece. The interest is small - a couple of thousand dollars a month, but the book is now ranked 4th in sales for Lulu.
Money four: we took the content of the book “Getting Real” and created a series of conferences on this strategy. Just a couple of these a year, but in the end it turned out that on average we received about $ 50,000 for each of them.
In addition
If we summarize all of the above, then it turns out that we had about $ 100k on advertising on the blog and on the company's website (about two years), $ 350k on the PDF version of the book and about $ 65k on paper, and also something then about $ 250k for all the “Getting Real” conferences (before it was renamed “Building of Basecamp”).
That is, roughly speaking, $ 765,000 over the past couple of years on, roughly speaking, the same content. Inside out and ideas about how we conduct our business. Posts in blog, pdf, paper and conferences.
Perhaps we could make a couple more moves and make more than a million.
Regardless of what they give you right now crumbs, scattered to the right and left, you probably already created an excellent basis to earn your money the second time.
Source: https://habr.com/ru/post/47122/
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