Yandex has researched online media
Every weekday, about 27 thousand messages appear on the Russian Internet, about 6 thousand messages on weekends. The number of news content is growing as fast as the daily audience of Runet (by 50% per year).
One average online media creates 18 news stories a day. At the same time, the most active media outlets have a much denser information flow: on average, the first hundred of the most “writing” publications offer readers 161 news items on a weekday (102 news a year ago).
Every year, hundreds of online publications appear on the Internet. In RuNet, an increasingly significant share is occupied by specialized publications that provide information about a particular industry. On average, one such industry publication creates four informational messages per day, and the most active - 44 news (that is, about four times less than the average for the media for active media).
Interestingly, the number of news copies copied by some publications from others amounts to 20% of the total volume of informational messages. Unfortunately, in the Yandex Newsletter there is no detailed statistics on which publications have a higher percentage of plagiarism and which are lower.
')
According to Yandex’s calculations, only a third of readers access the online media sites themselves, obviously being regular readers — such users can be called “subscribers.” The remaining visitors go to online media sites through direct links (25%), banner networks (14%), aggregators (13%), search engines (10%), links from other media (4%), website directories (1% ).
The effect of "multiplying traffic" created by the aggregators, leads to the fact that some of the Internet media even adjust the editorial policy in order to get more visitors (in particular, they divide one news item into several smaller ones, choose bright headlines, etc.). As you know, this effect has long been evident in the West, where the most advanced media outlets create a “stupid” news headline for a search robot , and an internal, more sophisticated headline - for a human reader.
Experts of Yandex in their study also revealed the secret of the “blown” popularity of the new Internet publication Vzglyad . It turns out that this is the only online media in RuNet that places links to its news on major portals. Only Mail.Ru portal gives Vzglyad to up to 300 thousand visitors per day, that is, up to 70% of the site’s daily audience. It is difficult to even imagine how much it costs Konstantin Rykov, the publisher of Vzglyad.
Thanks to such promotion, Vzglyad has already reached the second place in the list of the most quoted online media , second only to Lenta.ru .
The data for the study was collected by the Yandex.News service, and the full text of the Russian Internet Media Bulletin was published in the public domain ( PDF ).
One average online media creates 18 news stories a day. At the same time, the most active media outlets have a much denser information flow: on average, the first hundred of the most “writing” publications offer readers 161 news items on a weekday (102 news a year ago).
Every year, hundreds of online publications appear on the Internet. In RuNet, an increasingly significant share is occupied by specialized publications that provide information about a particular industry. On average, one such industry publication creates four informational messages per day, and the most active - 44 news (that is, about four times less than the average for the media for active media).
Interestingly, the number of news copies copied by some publications from others amounts to 20% of the total volume of informational messages. Unfortunately, in the Yandex Newsletter there is no detailed statistics on which publications have a higher percentage of plagiarism and which are lower.
')
According to Yandex’s calculations, only a third of readers access the online media sites themselves, obviously being regular readers — such users can be called “subscribers.” The remaining visitors go to online media sites through direct links (25%), banner networks (14%), aggregators (13%), search engines (10%), links from other media (4%), website directories (1% ).
The effect of "multiplying traffic" created by the aggregators, leads to the fact that some of the Internet media even adjust the editorial policy in order to get more visitors (in particular, they divide one news item into several smaller ones, choose bright headlines, etc.). As you know, this effect has long been evident in the West, where the most advanced media outlets create a “stupid” news headline for a search robot , and an internal, more sophisticated headline - for a human reader.
Experts of Yandex in their study also revealed the secret of the “blown” popularity of the new Internet publication Vzglyad . It turns out that this is the only online media in RuNet that places links to its news on major portals. Only Mail.Ru portal gives Vzglyad to up to 300 thousand visitors per day, that is, up to 70% of the site’s daily audience. It is difficult to even imagine how much it costs Konstantin Rykov, the publisher of Vzglyad.
Thanks to such promotion, Vzglyad has already reached the second place in the list of the most quoted online media , second only to Lenta.ru .
The data for the study was collected by the Yandex.News service, and the full text of the Russian Internet Media Bulletin was published in the public domain ( PDF ).
Source: https://habr.com/ru/post/4709/
All Articles