The first billboard that monitors passersby

At the railway station in Tokyo, the world's first billboard is installed , which monitors passersby . With the help of video cameras built-in software is trying to find people who look at the billboard. Persons are not recognized yet, and there is no personalized advertising yet. Billboard just keeps track of the number of people who are looking at one or another advertisement. This information, for example, can be used to sell advertisements for pay-per-view or simply to evaluate the effectiveness of advertising.

Surveillance of passers-by is carried out with the help of two cameras, the search for faces is carried out by the standard software for pattern recognition. The system is already installed and working, but full-fledged testing will begin only in January. The experiment is carried out with the help of NTT Communications.

Such technologies, even in the most primitive form, can become very relevant in the near future. After all, modern people are heavily overwhelmed by visual information, so for effective work, advertisers need to know exactly where outdoor advertising is most effective, that is, where they really look at it.